Iconic moments in Super Bowl history like Oreo’s ‘Dunk in the Dark’ Tweet prove that ads are no longer the only path for creating noise. Smart businesses can capitalize on the game with strategic social content but should not over-rely on it. Instagram and Facebook are notorious for outages during big moments such as Thanksgiving Day in 2019. Twitter has also experienced its fair share of downtime, with outages across platforms lasting as long as 24 hours.
Instead of zeroing in exclusively on social channels, why not deliver a one-two punch by also serving up relevant content on your business’ blog and website? Here are a few tips to maximize content across marketing channels.