News and Analysis
New Collaboration Leads to Better Targeting for MULO Brands
Experian and Media.net (one of the world’s largest Supply-Side Platforms (SSPs)) are collaborating to amp up real-time contextual search intent and rich audience data. They believe this collaboration will help solve the problems of growing signal loss and audience fragmentation and enable advertisers to improve their targeting and results. The move goes beyond basic contextual […]
Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms
In a move to redefine what law firms should expect from their marketing and software solutions, Scorpion, the leader in digital marketing for law firms, and Clio, the most trusted cloud-based legal technology platform, have announced an exclusive strategic partnership. The alliance directly addresses one of the legal industry’s most persistent challenges: connecting marketing investments […]
Crowd Street Offers a New Type of Investing
If you’ve been honing your “self-directed” stock-trading skills online to the point where you feel pretty confident in your financial acumen, your world just got bigger. Crowd Street is a new trading platform promising access to investment in companies that are not publicly traded. Crowd Street is a private market investment platform that has a […]
Commentary
Building Blocks of a Multi-location Marketing Campaign
In today’s increasingly competitive digital marketplace, multi-location brands face unique challenges formulating their geographically driven marketing strategies. From maintaining brand consistency to tailoring efforts for local markets, businesses with multiple locations must walk a fine line between brand consistency and local relevance. With the right approach, brands can address these challenges effectively and build campaigns […]
Streets Ahead: Google’s AI Driven Search, Apple Business Connect
In this week’s Streets Ahead update, we discuss Google’s new AI-driven search features and updates to Apple Business Connect that expand business presence to the Apple ecosystem. Google Introduces New Search Features The News Google is introducing AI-driven enhancements to its search features, focusing on providing diverse and intuitive ways for users to interact with […]
Streets Ahead: Facebook Local Tab, DOJ Weighs Google Breakup
In this week’s Streets Ahead update, SOCi looks at Facebook’s new local tab as well as the DOJ recent recommendations that may lead to the breakup of Google. Facebook Unveils Local Tab in Youth-Focused App Redesign The News Facebook has introduced a major app redesign, described by Social Media Today as a “youth-focused refresh.” This update […]
Latest Posts
GumGum’s Grimace: The Ads that Stole Christmas
Forget privacy issues. Re-targeted ads are in cahoots with the Grinch, stealing the joy of surprise from Christmas. Nobody can be blamed when opening up a gift and thinking, “Now where have I seen that before? Oh yes, ads for it were sprayed across all my social-media accounts and everywhere I went on the Web.” […]
BUST: The Party is Over for Party City
Although we’d love to keep things festive and bright this holiday season and report just on future trends and greatest hits of 2024, the sad reality is that some retailers can’t keep the lights on. According to CNN, Party City is the latest retailer to announce that it is closing all its stores and going […]
Streets Ahead: Tiktok to Supreme Court, ChatGPT Search Sources
In this week’s Streets Ahead update, SOCi discusses TikTok taking its battle to the Supreme Court and the sources that support ChatGPT in the search landscape TikTok Appeals to Supreme Court in Fight Against Ban The News TikTok is taking its battle to the Supreme Court following the passage of a U.S. law requiring its […]
ARound Uses AR To Bring Live Events to Life
Imagine sitting in a stadium, watching your favorite sports team compete when suddenly the whole place is transformed into an Alaskan wilderness. That actually happened during a Rams game in SoFi Stadium earlier in the fall when ARound created one of its shared experiences. The augmented reality company owned by Stagwell, combines broadcast and mobile […]
MULO + HYLOMOS = Local Search Grows Up
Street Fight coined two terms, MULO and HYLOMOS, that will significantly impact the retail, restaurant, service, and other industries in 2025 and beyond. MULO stands for multi-location. They could be brands with thousands of storefronts worldwide, home services businesses like those managed by Neighborly, or even a small one-location company with franchise plans. HYLOMOS is […]
Identify Relevant News Outlets and Publications
When brands engage with PR, they typically look for more than just media exposure. Their goal is to secure meaningful media exposure that boosts their brand authority. PR is only valuable if it gets a brand’s story in outlets and publications that connect with its target audience. To help their clients reach that goal, publicists […]
Sick of MFA sites? Protect Your Brand and Ad Dollars
Ever since the ANA put real numbers around the scope of the problem with “made-for-advertising” or MFA sites, advertisers have been up in arms—and understandably so. The idea that these essentially worthless ad placements represent 21 percent of impressions and 15 percent of overall ad spend is unacceptable. And yet our industry has accepted it—and […]
Spend Wisely in 2025! Perspectives from Four MULO Leaders
MULO (multi-location) brands have more marketing investment options than ever. Conventional versus digital, national versus local, influencers versus professional content creators, OOH versus everything else—the list goes on and on. The old-school media buyer has been replaced by AI-powered analytics, which enable marketers to shift spending at the blink of an eye or the click […]
Social Media: The Missing Puzzle Piece for Performance Media Success
Brand loyalty has evolved into a cornerstone of sustained success, rooted in emotional connections, trust and shared values rather than just prices or products. Loyal customers do more than return—they advocate, creating ripple effects that amplify a brand’s reach and resonance. In the commerce media, social media has become a pivotal tool for addressing gaps […]
Streets Ahead: Tiktok Ban Looming, Trial Reels
In this week’s Streets Ahead update, SOCi discusses the looming TikTok ban and the Instagram roll out of Trial Reels. TikTok Ban Looming The News The U.S. Court of Appeals for the District of Columbia ruled on Friday in favor of the government, affirming that TikTok must divest from its parent company, ByteDance, by January […]
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