What are You Doing on September 30th?

As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments.

As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector.

So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple industries?

Even if you gather with people within your category, you must start thinking about our new cross-industry and cross-brand ecosystem!

That’s why we are announcing the second year of the new and improved Street Fight LIVE 2025, which will take place on September 30th at Microsoft in LA.

It’s a very different type of industry gathering that will benefit your brand for years to come. Brand leaders can no longer attend just the same old gatherings. Consider adding one more to your calendar.

Especially as you plan for 2026, you need to understand this simple fact:

The MULO ecosystem has changed.

Lines across restaurants, retailers, service businesses, and convenience stores have blurred.

And most physical locations now have a digital footprint. That’s why the theme for 2025 is “Welcome to the Phygital World.”

• Restaurants are entertainment and retail spaces in addition to serving food and beverages.
• Service businesses market retail merchandise – in-store and online.
• A convenience store is now considered the U.S.’s largest “grocery” store.
• Malls contain medical offices, pickleball courts, gyms, service businesses, and retail stores.
• These businesses are incorporating AI and robotics into their operations and marketing, and share human staffing challenges.

Last year, 200 C-level and senior decision-makers from all these industries gathered to share best practices across sectors. 

Our guests included Meta, Fat Brands, Craveworthy Brands, Neighborly, Microsoft, Steak & Ale, Rowan, influencer agencies and experts, and a wide range of other major brands and subject matter experts.

This curated one-day event presents ample opportunities to meet with other speakers and attendees. You won’t wander through trade show aisles or talk to salespeople pitching products and services. 

You’ll get a glimpse into the latest marketing strategies, next-generation technologies, and talent models that are ensuring the long-term success of MULO brands — whether you sell tacos, IVs, beer and chips, pickleball equipment, health-related products, fashion, or (as we’re seeing with many brands today) a wide range of products and services.

The full agenda is here, but we can tailor sessions to meet your area of expertise.

Your organization (brand, agency, or tech company) can speak or sponsor the event, and you will meet at least 199 other thought leaders who are shaping the future of MULO.