News and Analysis
Times are Changing: Meta’s AI-Powered Features Bring In New Era for Advertising Tech
In a move that could potentially reshape the adtech landscape, Meta has announced its latest foray into the world of artificial intelligence for advertising. The company formerly known as Facebook is set to roll out a suite of new generative AI features that can create ad backgrounds, expand images, and generate multiple versions of ad […]
BOOM: The Designer and Basic Milkshake
Despite many consumers’ focus on healthy and lactose-free beverages, a new MULO (multi-location) trend is picking up steam (or should we say whipped cream?). Milkshakes first came on the scene in 1885, and were made with booze. Ironically, the boozy milkshake is now having a moment again! In 1922, Walgreens began serving milkshakes and the […]
Macy’s Goes From Malls to Micro-Mini Model
Are mega department stores like Macy’s becoming a thing of the past? Although big box multi-location (MULO) stores in some categories like home improvement and groceries still make sense, the mall-based department stores may be due for a reconfiguration. Macy’s just announced that it is opening 30 small format stores. Leveraging the timeless reputation (founded […]
Commentary
Roundup: Mapping Tech Evolves, Adding Third Dimension and Pedestrian POV
To define the current state and future trajectory of mapping, we’ve rounded up top industry voices from Foursquare and NextNav as well as Street Fight’s own Mike Boland.
LBMA: Uberall’s Acquisition of MomentFeed
In this episode of Location Weekly, the Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina.
Fostering a Cybersecurity Culture to Avoid Retail Apocalypse
Reports indicate that local commerce is picking up. Consumers have shown pent-up demand, according to the National Retail Federation, after being locked down for many months with stimulus funds burning holes in their pockets. Retailers are noticing, but so are cybercriminals.
Latest Posts
The Privacy Endgame
There is an endgame that can put a stop to drip-drip privacy changes. A reality in which large corporations go back to not knowing the intimate details of their consumers’ lives and are still able to use technology to provide better user experiences through hyper-personalized engagement. A reality in which consumers can enjoy personalized experiences at exactly the right moment without broadcasting their location to anyone. A reality in which it is technology, not fine print, that protects both consumers and corporations.
The Deprecation of Cookies Leads to a New Probabilistic Playbook
The upshot is that deterministic approaches via walled gardens will still have importance, but they will simply become a strategy play as opposed to a catch-all approach for digital marketing. It’s apparent that any brands buying or relying on deterministic audiences need to augment their solutions to ensure they meet their ongoing campaign goals.
GroundTruth Acquires Self-Serve Local Ad Platform Addy
The acquisition is part of GroundTruth’s push to equip small businesses with the kinds of location marketing and ad tech-driven solutions previously available only to big brands.
How Deep Learning Can Boost Small Businesses
With e-commerce and the reach afforded by the internet, local businesses now have the opportunity to look beyond their community to find customers and generate enough revenue to keep afloat.
Constellation Agency Helps Drive the Auto Industry into a New Era
The auto industry needs a tune-up. Customer service is getting faster across verticals amid the Covid-19 e-commerce boom. But all auto customers know that the sales experience in that industry has hardly changed — and it’s a hassle. Show up to the local dealership, find out if the car you want is even there, and of course, haggle with the dealer.
Diana Lee’s Constellation Agency is offering a solution.
Contact Centers Should Be Marketing Engines
With so much now happening in the contact center, it seems it is indeed an often untapped source of marketing gold — if marketers can glean meaningful insights out of it. that is. So, how can marketing executives accomplish that?
As Few as 13% of Professionals Expect Full-Time Return to Office
Before the Covid-19 pandemic bumped office workers out of the office and into their living rooms, most of them worked exclusively or almost exclusively from the office. But after a year of remote work by necessity, only 13% say they expect to go back to full-time office work.
Reveal Mobile Logs a Patent on “Custom Tagging”
In this episode of Location Weekly, the Location-Based Marketing Association covers Safegraph raising $45M, the bLinkup app providing Covid safety ratings on bars and restaurants, Reveal Mobile receiving a patent on “custom tagging,” and Apple dropping a hint at wearable tech with a new patent of its own.
Expert Roundup: How Will Privacy Define the Near Term? Part II
A group of experts expounds on what the advertising ecosystem can expect from privacy changes and how to prepare for a new era of digital marketing and business.
Privacy-forward Digital Marketing Can Outperform Traditional Models
The results of a new campaign by Brave Software and Dentsu International show that digital privacy might not be the monolith that it’s thought to be, and that advertisers can still generate a positive ROI on their campaigns without sacrificing consumers’ online privacy.
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