News and Analysis
Sheeva.ai and Visa To Enable In-Vehicle Payments
Visa has joined the in-vehicle payment revolution. The brand’s heritage is in plastic credit cards, but for quite some time, it’s been a sophisticated global digital-payments platform. Its Visa Acceptance Solutions division has entered a partnership with Sheeva.ai, which enables digital payments using network tokens activated from the dashboards inside vehicles. “Network tokens are the […]
Sneak Preview: Holiday Season 2023 Retail Sales
Black Friday and Cyber Monday are behind us. A lot of shopping and feasting still remains. But Street Fight wants to glimpse what retail sales have seen so far and what you might expect in the shopping and eating days until the end of 2023. What’s especially interesting is that in-person shopping seemed to take […]
The MULO Dozen: November Brands in Review
As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]
Commentary
LBMA: Talon and MadHive Link DOOH and OTT audiences
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
Redesigning Your Sales Organization in a Post-Covid World
With in-person interactions effectively out of bounds during the peak period of the pandemic, sales teams were forced to redesign on the fly. Remote sales technologies that enabled virtual control over historically manual elements in the sales process became essential.
Adapting Retail Marketing Strategies to Fit the Endemic Era
Now is the time for retail marketers to plan and once again adapt their strategies for long-term success in what is becoming a highly competitive digital market. Let’s explore how to reach that success.
Latest Posts
LBMA: Walmart Licenses Delivery Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists.
Innovation Brief: TikTok, NBC & Roku
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at TikTok Stories, NBC’s Olympics viewership, and Roku’s new originals play.
Expert Roundup: Google Delayed Cookies’ Death, But It’s Still Time to Embrace Privacy
Google said it would not nix the third-party cookie until 2023. But these business leaders argue it’s still time for marketers to embrace tracking alternatives.
Back to School 2021: Supply Chain Shortages and High Demand
Preparing for back-to-school shopping this year, retailers faced a tremendous challenge: anticipating consumer needs at a time when Covid case numbers are shifting month to month and the conditions of in-person learning remain unclear. Add supply chain squeezes and rising consumer expectations, and BTS, which is supposed to be among many retailers’ best seasonal events, risks proving disastrous.
App Marketing Guide For Startups And Small Businesses Launching A New App
Marketing your idea for a new app is the key to understanding how it will be welcomed by users. By gathering information, you can further develop your idea so that by the time you launch, you’ll know you’re creating an app more likely to work.
Delta Variant Leads to Shift in Consumer Behavior — Marketers Respond
With Covid-19 Delta variant cases on the rise, social distancing and sanitation have once again become top priorities for consumers. According to new data by Avionos, consumers are growing increasingly wary of shopping in physical stores due to the rise of the Delta variant. Among those consumers who shopped with a new brand during the pandemic, almost one-third cited safe in-store experiences as a top reason for choosing that brand.
First-Party Data Provides Opportunity for Marketers to Innovate
The loss of third-party cookies need not spell disaster for the digital advertising industry – it’s an opportunity to adapt and improve. The time has come to embrace first-party data and a consumer-centric approach to advertising.
The Business Case for Privacy
The test of a good business case is that it is backed by a lot of good data but can be easily summarized: Privacy creates trust. Trust builds loyalty. Loyal customers drive growth.
Report: Privacy and Walled Gardens Risk Undermining Marketing Strategy
Marketing strategies, and the data they run on, face systemic risk in 2021. More than ever before, marketers’ access to customer data is being cut off by increased privacy restrictions from governments and private gatekeepers alike.
Are Brand Ambassadors Replacing Influencers Post-Pandemic?
The everyday consumer tends to first seek out friends/family and niche influencers (or brand ambassadors) for recommendations rather than celebrity influencers. An ambassador is product-oriented, commission-driven, and incentivized to sell products, rather than being paid per post conditional upon the number of followers they have like an influencer. Being commission-driven, ambassadors will usually get into the nitty-gritty about the product, spelling out why they love it, tips on styling, etc.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Agency Offering Your Clients Need: Citation Intelligence for AI Search