Retail media networks have a significant role to play in helping DTC brands engage with their audiences while bringing down customer acquisition costs. To reduce user acquisition costs while driving lifetime value, brands also need to figure out exactly what to measure and how to understand target customers.
More than ever, marketers need to rely on engaging consumers with helpful information and helping customers achieve success. Modern consumers do not want to be inundated with troves of information to which they cannot relate. They want to come across information and products that are useful to them when and where they need them most.