LBMA: Talon and MadHive Link DOOH and OTT audiences

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In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India‚Äôs Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.