The MULO Dozen: November Brands in Review

The MULO Dozen: November Brands in Review

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As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands.

Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices.

If you have any news to add to the MULO Dozen, please e-mail me.

  1. New CEO for Guitar Center (LEADERSHIP)
  2. Uncle Julio (A Mexican MULO brand with 39 units) has new CEO (LEADERSHIP)
  3. Holiday shopping started earlier and will run longer, according to a new McKinsey study (INNOVATIONS)
  4. Holiday sales are expected to increase about 3.5% to 4.6% over last year, according to Deloitte (INNOVATIONS)
  5. Chick-fil-A opened its 3,000th store (BOOM)
  6. The Biggby coffee franchise has big expansion plans, utilizing a small footprint (BOOM)
  7. As the year closes, predictions abound. These are the MULO restaurants predicted to thrive in 2024 (BOOM)
  8. FASTSIGNS is on a growth trajectory, proving OOH advertising lives on (BOOM)
  9. Although it didn’t come as a huge surprise, WeWork (MULO co-working brand) filed for bankruptcy in November. Follow us on Street Fight for more news about MULO co-working brands that are still alive and well (BUST)
  10. The Burger King isn’t leaving its throne, but the MULO brand is closing up to 400 older and underperforming locations (BUST)
  11. Hobby Lobby discontinues some holiday merchandise and customers speak up (CONSUMER VOICES)
  12. Gyms (including LIFETIME) start limiting hours for Medicare members and people >65 push back (CONSUMER VOICES)

What else might you have missed in November? The PLACE 2023 conference was packed with insights about MULO brands, marketing, AI, and so much more.  You’ll find the highlights here. And here’s a summary of the two sessions presented by Street Fight.

Nancy A Shenker, senior editor with Street Fight, is a former big brand (Citibank, Mastercard, Reed Exhibitions) marketing strategist and leader. She has been featured in, the New York Times and Forbes.