News and Analysis
Adomni, TikTok, and Screen Power
Jonathan Gudai is the co-founder and CEO of Adomni, which has developed a state-of-the-art platform that enables digital marketers at brands and agencies to make smarter and faster media buys on screens in the real world. Adomni has connected 37 screen types ranging from large format digital billboards to digital screens in retail locations, gyms, bars/restaurants, and more. […]
Enhancing Customer Engagement: Vericast and MessageGears Collaborate
Vericast NXTDRIVE and MessageGears have strategically collaborated to redefine customer engagement, promising a seamless solution that delivers scalability, speed, and efficiency. Set to launch early next year, NXTDRIVE represents a customer data marketing platform (CDMP) designed to elevate brand communications through personalized messaging across various channels, including email, short message service (SMS), and push notifications. […]
Sheeva.ai and Visa To Enable In-Vehicle Payments
Visa has joined the in-vehicle payment revolution. The brand’s heritage is in plastic credit cards, but for quite some time, it’s been a sophisticated global digital-payments platform. Its Visa Acceptance Solutions division has entered a partnership with Sheeva.ai, which enables digital payments using network tokens activated from the dashboards inside vehicles. “Network tokens are the […]
Commentary
3 Steps Brands Can Take to Build First-Party Data Practices
Brands must ensure that the first-party data they are assembling is properly permissioned, meaningfully collected across channels, unified, and organized. Getting started comes down to breaking down these goals into manageable projects and timelines that ensure first-party data sets are unlocking all the doors by 2023.
Agency Relationship Status: It Doesn’t Have to be Complicated
Your new agency relationship can blossom into a true partnership if you’re transparent and set clear expectations. As someone who’s worked on the client and agency side, I’ve seen firsthand how a partnership can lead to success. Like many situations in life, doing this right involves managing the people and numbers side of the equation with deftness and clarity.
Personalization is Transforming as Privacy Forces a Consumer Data Drought
Facebook’s strategy change points to a much broader shift in digital marketing. The disappearance of third-party cookies and mobile IDs — and the granular customer data they supply — is forcing businesses to rethink how to ‘personalize’ marketing strategies. Facebook’s strategy suggests the future of personalization in marketing could hinge more on customer experience and less on ads.
Latest Posts
Redesigning Your Sales Organization in a Post-Covid World
With in-person interactions effectively out of bounds during the peak period of the pandemic, sales teams were forced to redesign on the fly. Remote sales technologies that enabled virtual control over historically manual elements in the sales process became essential.
Idomoo Launches Interactive Video Platform
Could highly personalized interactive video become the primary way that businesses communicate with customers in the future? That’s what the team at Idomoo is betting on. The company is launching a fully open, enterprise-grade platform called Living Video that will enable businesses to automatically update videos in real-time based on context and user input.
Adapting Retail Marketing Strategies to Fit the Endemic Era
Now is the time for retail marketers to plan and once again adapt their strategies for long-term success in what is becoming a highly competitive digital market. Let’s explore how to reach that success.
LBMA: Appen’s Acquisition of Quadrant
In this episode of Location Weekly, the Location-Based Marketing Association covers Avondale Park District putting Amazon lockers in parks, Oscar Meyer hitting the road with Lyft, FedEx leveraging sensors for last mile vaccine distribution, and Appen acquiring Quadrant in location data merger.
September Theme: Broadening Local
Street Fight covers the whole of digital marketing, but our roots lie in local search and media, and we’re returning there this month with a focus on what we’re calling Broadening Local.
Why Marketing Is Here to Stay — Headed by CMOs or Not
While some high-profile companies that eliminated the CMO role delegated the responsibilities to the division level and/or divided oversight among other company leaders at the corporate level, all of these functions remain vital to business success. Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title.
DoubleVerify Acquires Meetrics to Fuel Global Expansion
The move comes amid a flurry of adtech mergers, acquisitions, and IPOs. Even as new privacy laws and rules threaten the targeting and measurement that drives the industry, investor interest in adtech is at an all-time high. Of course, consolidation will also help the remaining players weather the coming data drought.
Expert Roundup: The Cutting Edge of Contextual Advertising
Contextual advertising does not simply mean showing Macy’s ads to someone reading about fall apparel. In this roundup, leaders in contextual marketing provide insight on the cutting edge of the discipline.
How Tech-Enabled H2H Can Boost Hyperlocal Marketing
Marketers do not need to see H2H as at odds with data-driven advertising. Marketers can leverage tech to activate brand ambassadors in target communities, foster local connections, scale to multiple trade areas, and collect data on the back end that allows for customer relationship management and marketing measurement. This is H2H marketing for the digital world, and it’s better than retargeting without a human touch and human touch with no data to back it up.
Innovation Brief: Tesla, Instagram & Facebook
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Tesla Bot, Instagram’s latest UX changes, and Facebook video calling.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem