DoubleVerify Acquires Meetrics to Fuel Global Expansion

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The ad verification and measurement company DoubleVerify acquired Meetrics, a Berlin-based ad company in the same space.

The acquisition, expected to close in Q3, will fuel DoubleVerify’s global expansion months after a blockbuster IPO that valued the company at more than $5 billion.

The move comes amid a flurry of adtech mergers, acquisitions, and IPOs. Even as new privacy laws and rules threaten the targeting and measurement that drives the industry, investor interest in adtech is at an all-time high. Of course, consolidation will also help the remaining players weather the coming data drought.

Meetrics is DoubleVerify’s first acquisition post-IPO. The company’s large footprint in Europe will help DoubleVerify chase its global ambitions.

“Our strategy … is to verify everywhere — across channels, formats, platforms and geographies,” DoubleVerify CEO Mark Zagorski said in a statement. “The Meetrics transaction fully supports this approach and bolsters our operating footprint in EMEA.”

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at Editor@StreetFightMag.com