Enhancing Customer Engagement: Vericast and MessageGears Collaborate

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Vericast NXTDRIVE and MessageGears have strategically collaborated to redefine customer engagement, promising a seamless solution that delivers scalability, speed, and efficiency. Set to launch early next year, NXTDRIVE represents a customer data marketing platform (CDMP) designed to elevate brand communications through personalized messaging across various channels, including email, short message service (SMS), and push notifications.

NXTDRIVE stands out by not only cleaning and enhancing first-party data but also uncovering opportunities within it. This empowers brands to connect with their audience in a highly personalized and engaging manner, resonating with individual customer preferences and behaviors. The closed-loop single platform, a result of collaboration with MessageGears, enables users to access data seamlessly within the NXTDRIVE platform, eliminating the need to export customer data into separate tools.

As Marc Mathies, Senior Vice President of NXTDRIVE at Vericast, told Street Fight, “While brands continue to grow their customer data, the challenge lies in harnessing critical insights to foster true customer loyalty. Vericast’s NXTDRIVE is built to address this challenge and enable the creation of precisely targeted and highly measurable campaigns across multiple channels – all within a single closed-loop platform.”

Mathies further emphasized the pivotal role of the collaboration with MessageGears as a game changer in the industry. The integration of MessageGears speaks tp the capabilities of NXTDRIVE, allowing brands to maximize efficiency while delivering personalized messaging that makes each customer feel unique and understood. This alignment of technologies is poised to transform the landscape of customer communication, ultimately leading to a stronger and more loyal customer base.

NXTDRIVE’s predictive insights play a crucial role in shaping media strategy and performance. When combined with MessageGears for multichannel activation, marketers gain access to a suite of capabilities, including a built-in content evaluation process. This process provides deeper insights into the viability of each message template, content, and deliverability, ensuring that every communication is not only personalized but also optimized for maximum engagement.

Natalia Dykyj, Chief Marketing Officer at MessageGears, echoed Mathies’ sentiments about the importance of making customers feel unique through messaging. “It shouldn’t be hard to send messages that make every customer feel unique,” Dykyj remarked. “We’re excited to be partnering with Vericast to help more brands communicate based on known behaviors and preferences. The combination of NXTDRIVE’s capabilities and MessageGears’ cross-channel messaging capabilities will help brands unlock deep, data-driven personalization.”

Recent data underscores the significance of personalized messaging in marketing budgets, with 62% of both B2B and B2C marketers increasing their overall marketing budgets over the past year. Notably, 48% of these marketers have specifically increased their budgets for SMS/MMS campaigns. As brands continue to prioritize customer engagement metrics, email and mobile messages must adapt continually to garner clicks, form fills, and other essential interactions.

The integration of MessageGears amplifies NXTDRIVE’s capabilities, allowing brands to harness critical insights, maximize efficiency, and foster true customer engagement in a highly competitive digital landscape. Will this help brands connect with their customers on a deeper and more meaningful level? Time will tell.

George Wolf is a senior writer at Street Fight. who has a passion for technology as it relates to local merchants and national brands. He is particularly interested in the constant evolution of the privacy landscape.
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