News and Analysis
Report: Retail Is Robust Again
The fickle finger of fast fashion just got longer in the U.S. market. According to findings from the Consumer Edge Insight Center fast fashion, defined as the reproduction of high-end fashion designs cheaply and selling them at retail for the masses, is even holding its own against luxury fashion. Retailers such as Shein, Temu, The Gap, Zara, Uniqlo, Topshop, […]
The MULO Dozen: December Brands in Review
As MULO (multi-location) brands prepare for the new year, they make bold moves — from new leadership to hot consumer trends we look at December brands in review. Here’s what we saw this month. Have news for 2024? Please e-mail me. Love’s names two new executives. The C-store “experience” is now officially a trend. (LEADERSHIP) 50 […]
Do You Have One of the Most Stressful Jobs?
You may think that managing marketing, business operations, or technology gives you daily headaches. But there are other more stressful jobs. This new “Top 10” report is one that MULO (multi-location) retailers would probably not want to hear about. According to new data from the U.S. Department of Labor, front-line retail management ranks high as […]
Commentary
5 Pillars of Strong Tech Thought Leadership
Communications professionals and tech executives often ask what distinguishes strong tech thought leadership from pitches that miss the mark. Here are five pillars of high-quality tech thought leadership to guide would-be thought leaders to success.
Holiday Insights: Mobile Strategy and Interactive Advertising
Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on mobile strategy, interactive advertising, customer service, and empathetic messaging.
LBMA: Home Depot Hires Walmart to Deliver Goods
In this episode of Location Weekly, the Location-Based Marketing Association covers Home Depot hiring Walmart to deliver goods, Albert Heijn looking to monetize its app/web customers with Google-like ads, Apple upping its game with enhanced “find my phone” location features, and Playfair Group bringing a mobile jukebox to seniors.
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Shoppability is the New Black
But like many Covid-driven trends, shoppable content has been accelerated by shifting circumstances. And now it’s on a collision course with the holiday season. This means that the companies that are positioned to capture that spend will reap the rewards this year. We’ve seen much jockeying in the ad tech world for this very reason.
LBMA: Old Spice Goes Wild with Snapchat at Walmart
In this episode of Location Weekly, the Location-Based Marketing Association covers Old Spice going wild with Snapchat at Walmart, Toronto’s Art Heist scavenger hunt, United Airlines using PayPal QR codes for in-flight payments, and Starfield Hanam shopping mall in Korea launching an interactive video wall campaign.
Will Audio-Only OOH Be 2021’s Biggest Ad Trend?
The Trade Desk’s recent decision to expand its omnichannel demand-side platform (DSP) to support audio out-of-home (AOOH) through partnerships with Vistar Media and Vibenomics is just the latest in a string of high-profile moves in the audio marketing space. With an extension of OpenRTB integrations to include audio-only OOH, The Trade Desk is moving into the forefront as the first omnichannel DSP to support the extension and allow advertisers to programmatically purchase audio inventory from networks like Vibenomics.
BeOp Adds Conversation to Post-Cookie Contextual Advertising
The contextual, conversational advertising firm BeOp believes it has the solution to the death of cookies. The company, which works with more than 90% of premium publishers in its home country across the Atlantic, connects advertisers with consumers reading content related to their products and services. But what distinguishes BeOp from contextual ad competitors is the style of its ads: conversational quizzes and questions that drive engagement and zero-party, or fully consensual and explicit, data collection.
Shipping Costs and Shortages Disrupt Holiday Shopping
The Shopkick survey paints a portrait of this year’s holiday shopper as someone who is looking for deals and convenience, cares about inflation and product shortages, and is willing to shop early and in store to get what they need before it runs out.
How to Revamp Your First-Party Data Strategy with Privacy in Mind
Instead of relying on tedious workarounds or shaky inferences, marketers can build zero- and first-party data experiences that let customers tell the brand explicitly what kind of personalization they want.
6 Ways Brands Are Leveraging Human-to-Human Marketing in 2021
The ultimate goal with human-to-human marketing is to tap into consumers’ emotions by using real people to engage potential customers. Advancements in technology, and growth in the gig economy, have made human-to-human marketing a more realistic—and affordable—option for brands this year. As the holidays draw closer and brands rethink how they’ll connect with targeted consumers in the coming months, this is a strategy more brands are considering.
5 Pillars of Strong Tech Thought Leadership
Communications professionals and tech executives often ask what distinguishes strong tech thought leadership from pitches that miss the mark. Here are five pillars of high-quality tech thought leadership to guide would-be thought leaders to success.
Innovation Brief: Apple, Canon & Disney
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at AirPods Conversation Boost, Canon’s VR lens, and Disney Stuntronics.
Holiday Insights: Mobile Strategy and Interactive Advertising
Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on mobile strategy, interactive advertising, customer service, and empathetic messaging.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem