News and Analysis
Caffeine and Commerce: MULO Coffee Perks
Starbucks and Dunkin may be the giant-size MULO (multi-location) players in the brew space (with 38K and 13K locations respectively). However, coffee is a staple of many consumers’ routines and represents a market size of close to $500B. Many regional and national players are heating up the field and coffee brands are offering a wide […]
Birdeye Social : Insights into Social Media Management
The significance of a robust social media presence cannot be overstated, particularly for multi-location brands aiming to connect with local audiences. Acknowledging the complexities of managing social media across diverse locations, Birdeye, a leading reputation and customer experience platform for local businesses, has just introduced Birdeye Social. With this move, the company is aiming to […]
BUST: Multi-Location Movie Theater Chains Struggle
With Oscar season around the corner, let’s examine the silver screen (or lack thereof). A 100-year-old movie theater MULO (multi-location) operation just declared bankruptcy. Founded in the day of silent films, Metropolitan Theaters has 16 theaters and 87 screens, including two IMAX auditoriums in California, Colorado, and Utah. The pandemic and the rise of the […]
Commentary
Roundup: 2022 Adtech & Martech Predictions
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on measurement and advertising optimization, consumer trust, contextual ads, and marketing with social good as a guiding principle.
SOCi Study Finds 62% of Google Reviews Are Written by Local Guides
Local Guides write most of the reviews on Google today — about 62% of all reviews, in fact. In the restaurant category, the dominance of Local Guides is even greater, with Local Guides writing about 69% of all reviews.
2022 Will Reshape the Future of Ad Tech
ID solutions for the open web are going to be invaluable for publisher monetization, so in 2022 collaboration will dramatically increase. ID partners in 2021 operated in the identity arena like a circular firing squad. Everyone claims their privacy is better than others, and everyone who has a solution wants to say theirs is the only one that works. In reality, all have to work together.
Latest Posts
Delivery Culture Is Here to Stay
In one of the strongest signs yet of long-term changes in consumer behavior following the pandemic, food delivery services are continuing to achieve record growth even as consumers move closer to pre-pandemic levels of activity. The new era of delivery reached a milestone this month when Uber announced that delivery revenue from Uber Eats in 2021 outpaced revenue from ridesharing, Uber’s original raison d’être.
Location-Based Marketing Association: Coca-Cola Partners with StandStar AI
In this episode of Location Weekly, the Location-Based Marketing Association discusses Coca-Cola’s sensor-based lounge with SandStar AI, case studies including Epson, STI Group, and Pfizer; and Aldi testing automated age verification tech from YOTI.
Mobile Marketers: Stricter App Permissions Are a Good Thing
It is time for all of us to look ourselves in the mirror and recognize the inconvenient truth of digital mobile marketing: stricter app permissions are necessary for the long-term success of our industry.
New Hires: Outbrain, Treasure Data, Razorfish
This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Outbrain, Treasure Data, Razorsfish, and TMB.
Wyng Partnership Enables Personalization with Zero-Party Data
The zero-party data platform Wyng has found a strategic partner to bring its real-time data connector to life. The company recently announced a deal with Qualtrics, an experience management firm, and the release of Wyng Connector for Qualtrics, a real-time data connector available in the Qualtrics XM Marketplace.
Expert Roundup on Personalization and Zero-Party Data
Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.
Does a Bipartisan Bill Threaten the Autonomy of Local Platforms?
The push to regulate big tech is not new. In fact, a bill similar to the American Innovation and Choice Online Act was introduced by the House of Representatives last year, only to be relegated to the legislative back burner. So far, no meaningful legislation has made its way into law, but each new effort in that direction reawakens the possibility that companies like Google will eventually need to modify their practices to remove bias towards themselves.
The Future of Data Privacy Laws and What it Means for Marketing
More than ever, marketers need to rely on engaging consumers with helpful information and helping customers achieve success. Modern consumers do not want to be inundated with troves of information to which they cannot relate. They want to come across information and products that are useful to them when and where they need them most.
ViralGains Releases Zero-Party Data Solution for Dynamic Interactions
Understanding the challenges that brands now face in collecting zero-party data, the video ad journey platform ViralGains is releasing its own solution, designed to prompt ad viewers to share their preferences, sentiments, and interests within online ads.
Location-Based Marketing Association: 7Eleven Goes Touchless with Hologram Self-Checkouts
In this episode of Location Weekly, the Location-Based Marketing Association discusses Clubessential releasing an LBM suite for private clubs, Ireland’s Gamma launching AddressLink geo service, Shake Shack and DoorDash teaming up on a chicken sandwich dating site, and 7Eleven going touchless with hologram self-checkouts.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem