News and Analysis
The Robot in Your Dressing Room
Walmart and Amazon are leading the charge in launching new technologies that use AR (augmented reality) and VR (virtual reality) to enable prospective shoppers to “try on” everything from cosmetics to eyewear to fashion. Called “the next step in retail evolution,” virtual try-on technology: May reduce online shopping returns because consumers can better understand how an […]
Cookie Plug: Baking With a New Recipe in a Crowded Space
Last year, the global cookie market generated approximately $40B. That’s a lot of dough! But “oven racks” (number of brands) is growing! Enter Todd Saperstein, a Phoenix-area franchisee of a relatively new cookie brand, Cookie Plug. He’s not new to running a franchise brand, having owned five Dickey’s Barbeque Pits in Oregon for ten years. He […]
Freshpet Sells Food with a Side of CRM
Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture. A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]
Commentary
Online Reviews and the Problem of Authenticity
Recent developments from the FTC mark a significant moment in the history of online review management. Practices such as review gating have been relatively widespread in the industry for years, despite warnings such as this Help Center update published by Google in 2018: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”
How Data Provides a Two-Way Story to Drive Performance
Data creates a two-way story with customers. In this exchange, you deliver value to customers and they, in turn, give you important information about who they are and how they feel. Within customer experience management, this value exchange allows you to heighten the experience. It is the quality of the data and what you do with it that matters most for performance.
Location-Based Marketing Association: Google’s Location Tracking Lawsuit
In this episode of Location Weekly, the Location-Based Marketing Association discusses Google getting sued over deceptive location tracking, Apple going head to head with Square by making iPhone payment terminals, SavageXFenty rolling out AR-powered FIT:MATCH tech in-store, and Placewise partnering with Bambuser to bring physical malls to customers via livestream.
Latest Posts
7 Shoppable Video Platforms
With a number of shoppable video platforms preparing to launch or expand their offerings in 2022, and established companies like Firework finding interest from major investors like SoftBank, the phenomenon seems likely to gain popularity in the US.
6 Questions Brands Should Ask When Evaluating Performance CTV Providers
With lots of opportunities to reach new audiences and so many options for targeting and optimization, some marketers are understandably intimidated and not sure where to start. To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.
6 Contextual Advertising Solutions for Brands
Unlike most types of behavioral targeting, contextual targeting doesn’t rely on third-party cookies. That makes it an especially popular option in 2022, as more U.S. states pass stringent consumer data privacy regulations. Here are six contextual advertising solutions that brands are using right now.
Location-Based Marketing Association: Location Intelligence for Food Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing a location intelligence service for food tech companies, and Engine Creative using AI with DOOH to help find missing people.
How to Use Generational Priorities to Optimize Ad Targeting
While many brand marketers dig deeper into audience targeting via geolocation, purchase histories, and mobile device identifiers, one of the most obvious differentiating factors between consumers is being overlooked — age.
Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List
Amazon wants to be as involved as possible in the end-to-end shopping experience — hence the threat to financial institutions. Yet there are ways for banks to stay in the game in the face of Amazon’s latest moves.
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Fixing Digital Advertising for the Privacy Era Requires a Mindset Shift
Fixing digital advertising for the privacy era requires a mindset shift, according to Alessandro De Zanche, a consultant who is helping publishers like the Financial Times and agencies like Dentsu adjust their strategies for an era of less rampant tracking.
Retail Audio Advertising Firm Vibenomics Raises $12.3M Series B
Vibenomics, an audio out of home provider that helps retailers monetize their customers’ in-store attention and advertisers reach shoppers near the point of purchase, announced a $12.3 million Series B Tuesday morning. Panoramic Ventures led the round.
New Hires at Basis, Emodo, Acceleration Partners, and Redpoint Global
The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Basis, Emodo, Acceleration Partners, and Redpoint Global.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why MULOs Need a Localized Unstructured Citation Strategy