News and Analysis
Freshpet Sells Food with a Side of CRM
Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture. A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]
5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating
The most successful MULO (multi-location) retail and food brands are often those that know their core customers and are continuously innovating to meet their needs. However, the winners usually stay on top of (and ahead of) consumer trends and develop products, offers, and services that meet the needs of new segments without losing brand fans. […]
The MULO Dozen: May Brands in Review
The biggest news for the month of May is the announcement of the return of Street Fight LIVE! More than a decade ago, it’s original founders created this highly interactive leadership event as the place to be for brands, agencies, and technology providers. They knew that the screen (large and small) would be the gateway to […]
Commentary
Location-Based Marketing Association: 7Eleven Goes Touchless with Hologram Self-Checkouts
In this episode of Location Weekly, the Location-Based Marketing Association discusses Clubessential releasing an LBM suite for private clubs, Ireland’s Gamma launching AddressLink geo service, Shake Shack and DoorDash teaming up on a chicken sandwich dating site, and 7Eleven going touchless with hologram self-checkouts.
3 Products Accelerating Shoppability
The macro trends of shoppability and visual commerce are on a collision course. Here are three platforms making that combination a reality.
4 Elements Your Store’s Product Pages Shouldn’t Be Without
Let’s take a look at four elements every online store needs on their product pages, along with useful examples to illustrate the use and benefit of each.
Latest Posts
Multi-Location Brands Use Social Gifting to Nurture Customer Relationships
More than a decade after social gifting was deemed the hottest buzzword in retail, the practice of offering rewards and swag to incentivize online fan engagement is finally taking off among multi-location brands.
How to Overcome Roadblocks in Your First-Party Data Roadmap
What is holding brands back from developing robust first-party data strategies? Often, the roadblocks can be attributed to uncertainty, accessibility, and structure. While daunting, these are not insurmountable barriers.
The Challenge of Brand Alignment with Social Issues
Increasingly, brands with high public visibility must articulate their positions on issues the public cares about while avoiding the appearance of exploiting public sentiment for purposes of self-promotion. And whether or not a formal statement makes sense on every issue, companies should be prepared for the day when a consumer comes to them to ask a question or offer feedback about a brand’s actions or values, perhaps in the form of a social post that is there for all to see.
GumGum Helps Marketers Reach Gamers with Intrinsic In-Game Ads
A new partnership between the contextual-first digital ad platform GumGum and Frameplay, a company that enables intrinsic in-game advertising, could give multi-location brands a way to reach gamers in select markets while also enhancing the playing experience for those seeking more in-game rewards.
Three Best Practices to Reduce Acquisition Costs and Increase Lifetime Value
Retail media networks have a significant role to play in helping DTC brands engage with their audiences while bringing down customer acquisition costs. To reduce user acquisition costs while driving lifetime value, brands also need to figure out exactly what to measure and how to understand target customers.
Three Common Martech Myths Debunked
I believe there are a few common martech myths and misconceptions that need to be debunked so your organization can better scale customer loyalty and stand out in a highly saturated environment.
Location-Based Marketing Association: Snap Map Launches Restaurant Recommendations
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap Map launching restaurant recommendations, Twitter opening access to its “location spotlight” module, Yext partnering with What3Words, and Harris Teeter stores piloting SocialShelf.
Can Apple’s Room Plan Bring Visual Commerce to Local Businesses?
The AR world’s disappointment about smart glasses in the wake of WWDC has overshadowed the fact that there were notable AR developments at the event. Besides subtle signals throughout, Apple announced a new mobile room-scanning tool known as RoomPlan that could democratize AR creation.
New Hires at Anyline, TextNow, and Braze
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Anyline, TextNow, and Braze.
3 Recession Priorities for Multi-Location Marketers
What brands, and multi-location brands in particular, cannot ignore is showing up for their customers. Even during a recession, marketers will spend to ensure that the customers searching for them find them, that they have a positive experience, and that they can easily find whatever they need to convert. This is what marketers will need to zero in on amid a possible market contraction.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature