In ecommerce, conversions are considered the most important metric to track. However, an increase in engagement can matter just as much: the more people interact with your pages, the more likely they are to return and convert later as well as to promote your business among their own network.
While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.
I do not mean to suggest that you should stop using Amazon as a means to make a sale – just that investing in a marketplace that you personally have more control over and leveraging an integrated strategy (that will also include your Amazon pages) can prove to be the more lucrative option.
Here’s what you need to do to grow sales on your own website.