The MULO Dozen: May Brands in Review Street Fight

The MULO Dozen: May Brands in Review

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The biggest news for the month of May is the announcement of the return of Street Fight LIVE! More than a decade ago, it’s original founders created this highly interactive leadership event as the place to be for brands, agencies, and technology providers. They knew that the screen (large and small) would be the gateway to consumer decision-making. As far back as 2017, AI was on the agenda.

Fast-forward to 2024! 

About 200 brands and thought leaders will gather at Meta’s headquarters in Chicago. We’ll be navigating down the “new street” and discussing how to win tomorrow’s fight for mind- and wallet-share. Plus, in the spirit of Street Fight, come prepared for a few engaging surprises!

But, until then, here’s what happened in May.

  1. The industry took a deep dive into why Red Lobster filed for Chapter 11. Some blame PE. (BUST)
  2. It was the end of a retail era as Bruce Nordstrom died at 90. He was the force behind Nordstrom Rack. (LEADERSHIP)
  3. The chicken is definitely crossing the road as Krispy Krunchy Chicken expands beyond C-stores and targets 700 openings in 2024 (BOOM)
  4. But what will humans do in retail? Tech in stores still requires workers for a wide range of functions. (CONSUMER VOICES)
  5. Store closings could mean many things. But they are definitely on the upswing. Here’s the latest list of who’s shuttering the most locations.  (BUST) 
  6. Weight-loss programs and MULO (multi-location) brands are scaling up. And even Costco has jumped into the industry. (INNOVATION)
  7. Global growth is ahead for C-stores as 7-Eleven International expands in Australia with  a $1.71 billion deal (BOOM)
  8. Diners no longer have to choose between a slice and a patty. Fat Brands debuted its first co-branded Fatburger and Round Table Pizza unit (INNOVATION & CONSUMER VOICES)
  9. What else is hot out of the oven? Little Caesars signed multi-unit deals in 7 states (BOOM)
  10. Retail media channels are growing exponentially. Amazon introduced a new shoppable, ad-supported channel to Prime (INNOVATION)
  11. Dave & Buster & Darin. Dave & Buster’s appointed a new CFO (LEADERSHIP)
  12. Retail theft is on the rise. D.C. Harris Teeter stores implement new shoplifting strategy( INNOVATION)

And remember…get your ticket or apply to speak or sponsor before our June Dozen comes out!

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Nancy A Shenker, senior editor with Street Fight, is a former big brand (Citibank, Mastercard, Reed Exhibitions) marketing strategist and leader. She has been featured in, the New York Times and Forbes.