The Post-App Era: Optimizing Customer Interactions with Personalization
Now is the time to pivot. Shifting the focus to mobile and social messaging channels might seem like a tall order, but optimizing customer interactions through these channels can be easily accomplished if brands increase their social touch points with consumers. After all, a customer journey is only successful if you understand the customer’s needs upfront.
Three Common Martech Myths Debunked
I believe there are a few common martech myths and misconceptions that need to be debunked so your organization can better scale customer loyalty and stand out in a highly saturated environment.