The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control

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The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]

Let’s Replace TV Panels with Real Data About People to Reflect Changing Demographics

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Because the industry has yet to create a new replacement standard, media companies are continuing to use Nielsen panel data. But the solution might be simpler than we think: more accurate, ethically-sourced data that reflects changing demographics.