News and Analysis
Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights
Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in […]
The Billboard Now Big Screens: OOH Trends from Kevin Bartanian
We know that many consumers today use their small screens (i.e., phones and tablets) to organize their lives, find the things and experiences they need, communicate with friends, family, and colleagues, and watch countless hours of strangers and animals doing bizarre and sometimes comical/inspirational things. Marketers from MULO (multi-location) brands use those screens to push […]
Can Target’s Private Label Products Help Them Compete? Three Brand Experts Weigh In
Target launched its first private label brand in 1984 with the launch of the Honors clothing line. These product lines are now called “owned brands” by the MULO (multi-location) retail giant, which now has nearly 50 owned brands, some of which they have begun to sell to other retailers, making Target a wholesaler and shopping […]
Commentary
How to Respond to Inflation’s Impact on Consumer Behavior
The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.
Latest Posts
Clean Room Consortium Aims to Clarify How Advertisers Can Use the Technology
Adam Gelles, CEO of The B2B Marketing Company, and Richard Sobel, CEO of Mercato Solutions, founded the Clean Room Consortium as a sort of trade organization to help all stakeholders understand and best capitalize on the technology. We touched base on how advertisers and publishers are already using clean rooms and what the media community needs to know.
4 Ways DOOH Will Break Open the Metaverse Ad Market in 2023
The writing is on the wall. From the Trade Desk’s push into in-game advertising to IAB’s decision to update its in-game measurement guidelines, the foundation of what will eventually become the metaverse advertising market was laid in 2022. Now, as we look ahead into 2023, what comes next?
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Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust