
Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights
Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in the industry, expanding upon standards in survey intelligence for multi-location brands.
Customer Insight Collection
Surveys 2.0 appears to be designed to provide a precise understanding of customer advocacy behaviors and motivations at both the location and enterprise levels. “We’re thrilled to introduce Surveys 2.0, a game-changing tool that empowers multi-location businesses to maximize the value they get from customer surveys,” said John Mazur, CEO of Chatmeter. “Understanding not only if but why customers recommend a business or product to a friend or colleague is crucial in today’s competitive landscape. With Surveys 2.0, we’re enabling businesses to not only survey customers after each interaction, but also feed the data into large language models to extract key insights and patterns that traditional survey tools do not provide. The results have been extraordinary, and proof that AI is a force multiplier for customer intelligence.”
In this current competitive market, it is becoming clear that multi-location businesses need to better understand the nuances behind customer recommendations. Recognizing this need, Chatmeter has enhanced its Surveys solution to integrate with its Pulse Ai platform. This integration seemingly allows businesses to analyze both quantitative and qualitative survey data, extracting the most relevant insights to align with their strategic objectives.
Actionable Data
Richard Clarke, Senior Manager of Loyalty & Guest Feedback at Northland Properties, highlighted the value of Surveys 2.0: “Chatmeter’s new Surveys 2.0 solution not only gives us real-time insights from our surveys, but also a competitive edge by identifying emerging trends and new customer preferences before our competitors do. By leveraging AI to analyze survey data in Signals, we’re able to make data-driven decisions, reducing the reliance on guesswork and intuition. We have never had this added capability with past survey solutions before Chatmeter.”
The ability to identify emerging trends and customer preferences swiftly is critical for maintaining a competitive edge. Surveys 2.0’s AI capabilities enable businesses to process and analyze large volumes of data, turning raw information into actionable insights.
Advanced AI Capabilities
Chatmeter’s CTO, Dan Cunningham, underscores the advanced capabilities of Surveys 2.0: “With Surveys 2.0, Chatmeter is setting a new standard for survey analysis, providing businesses with the detailed, AI-driven insights they need to thrive in a competitive market. Our advanced AI capabilities in Surveys 2.0 make it possible for businesses to quickly identify key insights from survey data, enabling faster and more effective decision-making.”
The newly released solution allows businesses to capture and analyze customer feedback more effectively, leading to informed, data-driven decisions. By integrating AI into the survey process, Chatmeter is attempting to ensure that businesses not only collect data but derive meaningful insights, driving strategic initiatives and improve customer satisfaction.
Chatmeter’s Surveys 2.0 represents a well thought out use of AI to provide real-time, comprehensive customer insights by analyzing survey data, reviews, and social data. The result, a product enhancement that should further enable multi-location businesses to make informed, data-driven decisions to stay competitive.