News and Analysis
EVs, Gas, and Targeted Marketing: The Future of Car Dealerships, According to Stirista
Car dealerships, like many MULO (multi-location) businesses, are evolving. You can now buy used cars online, some dealerships are opening showrooms in shopping centers (rather than on traditional lots), and consumers are shopping around for the best deals nationwide. About 18K car dealerships exist in the U.S. today, but how consumers shop at them (and […]
Klaviyo Integration: Leveraging Pinterest for Enhanced Social Commerce
Social commerce is growing rapidly, with US retail social-commerce sales projected to hit $80 billion, representing 5% of total US e-commerce by 2025. To stay competitive, brands must offer personalized experiences across various social media platforms. To better support this direction, Klaviyo has expanded its ecosystem of over 350 integrations with the addition of Pinterest. […]
The People Have Spoken: BrightLocal Reveals Review Ratings
When consumers search their small screens to decide where to shop, eat, buy groceries, or exercise, they often consult reviews. In fact, poor scores may send someone off to your competitors’ brands—never to return. We all know that UGC (user-generated content) and consumer reviews play a big role in decision-making today. The annual consumer review […]
Commentary
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
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2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
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Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust