News and Analysis
5 Platforms Brands Can Use for Smarter Customer Communications
By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.
Street Fight Daily: Uber Tracked Devices After App Was Deleted, Amazon Launches ‘Subscribe with Amazon’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s CEO Plays with Fire… Amazon Launches ‘Subscribe with Amazon,’ a Marketplace for Digital Subscriptions… Loyalty Programs: The Best Way to Connect Users is Every Way…
Openings and New Hires at Balihoo, Fika Ventures, Placed, Acquisio
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at EQ Works, Yext, Uber, and AdTaxi.
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Local Quotables: Richard Jones, Ellis Hamburger, Bo Fishback and more..
The best words about and around the hyperlocal industry.
Wise words from the outgoing editor of the Saddleworth News; a first-time Foursquarer questions what it’s all about; Yipit’s Vin raises the Google-Groupon question; and Ben Ilfeld comments on the new indie hyperlocal trade association formed last weekend in Chicago. More:
Street Fight Daily: 10.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Groupon said in a regulatory filing that it plans to “significantly” reduce online marketing spending over time as such investments yield insufficient returns. (Bloomberg)
“AOL’s management may be committed to Patch for now, but the company can’t continue pouring money into an unprofitable entity forever, no matter how much Webster talks about a “long-term” investment,” writes Mathew Ingram. (GigaOm)…
Getting Your Mobile Ad Performance Model Right
With so much activity (and spending) pouring into mobile advertising, there is also a growing demand for new measurement tools. Local SMBs – moreso than even big advertisers – want tangible performance results that demonstrate pre-sales and sales activity…
Beyond the Banner: Using Twitter Posts as Ad Updates
The publisher of CarsonNow.org has created an advertising system that uses Twitter to supply quick updates to ads. It takes the advertiser’s latest tweet and pairs it with a logo image, and displays it like a banner ad. The logo supplies the branding power, while the text of the tweet carries the advertising message…
Street Fight Daily: 10.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
U.K. regional newspaper publisher Northcliffe Media wants publishers to pay to be part of its hyperlocal network. The group is beginning a “franchise” model, where “franchisees” must pay Northcliffe at least £6,995 ($10810.24) plus VAT to run their own local site. For that, they would get keys to the site, the “ability to sell advertising space” themselves, a “marketing pack” and “handbook” and a whole three days’ training. (Paid Content)…
“It’s not worth trying to be comprehensive” in hyperlocal, writes publisher Richard Jones. “Focus on doing what you’re able to do and do it well, rather than trying to take on the impossible.” (Richard Jones Journalism Blog)…
#SFS11 Company Profile: goby,
Weekend warriors, meet goby. This search engine (www.goby.com, as well as Android and iPhone apps) returns “highly categorized and geo-tagged information” personalized based on the user’s desired activity, according to the company’s CEO and co-founder Mark Watkins…
Delivering Local Content to American Towns — All of Them
For the folks behind AmericanTowns, tackling every corner in this country is work enough. AmericanTowns.com is a work in progress begun over a decade ago in answer to the question of whether an online tool could enable citizens, groups and merchants to build a better community together…
Street Fight Daily: 10.05.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Apple is launching a new location-sharing feature called Find My Friends, that will allow users to easily share their location with other users. The details are still coming in but users will be able to share their location with friends and find out where their friends and family are in real-time. (GigaOm)…
If enough people buy into Groupon’s IPO, it seems, they all may get a discount, writes Tom Johansmeyer. Of course, this isn’t the goal of the daily deal site, but it could be an unintended consequence. (Business Insider)…
At Chicago Summit, Local ‘Indies’ Get Down to Business
Last week’s Block by Block Community News Summit 2011 was a combination mirror and crystal ball where independent local publishers saw both what they have accomplished and what they need to do to ensure that what they created with their credit cards, sweat and tears would be around years from now…
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