The best words about and around the hyperlocal industry. Don’t dismiss local newspapers’ brand equity with audiences, says Ron Blevins from hyperlocal agency Novus. Datasphere’s Gary Cowan notes that hyperlocal news only exists because of some great software platforms; Jed Kleckner from Delivery.com brings out the environmental benefits of hyperlocal; and the Journal Register’s John […]
The best words about and around the hyperlocal industry. This week in the hyperlocal industry, Trada’s Niel Robertson says that location is “only a technical constraint,” Goshi’s Jack Eisenberg talks about the potential of targeting specific tastes, SeeClickFix’s Ben Berkowitz notes, with tongue firmly in cheek, that toilet-paper ads are “good location based advertising!” Lance […]
The best words about and around the hyperlocal industry. Lots of talk about Groupon this week — its friends-and-family start; who its competitors are; what merchants think. Yipit’s Jim Moran makes a quip about the Groupon-Living Social rivarly. In non-Groupon news, John Paton extends an apology in response to a controversial Journal Register article, and […]
The best words about and around the hyperlocal industry. At the Street Fight Summit, the quote of the event came from Datasphere’s Gary Cowan. Elsewhere, John Byers cautioned on the long-term repercussions of working with Groupon and Yipit’s David Sinsky had some serious analysis on the company. Meanwhile, Journal Register’s Jim Brady and Steve Buttry both […]
In this week’s column, of all people, the VP of technology at Tasti-D-Lite, BJ Emerson, turned a sharp tongue on location-based services at the LocNav conference in San Jose (“they used to call it ‘stalking'”). Jim Brady talked scale; Joe Meyer described the realization that there was a business in local companies; and one small business owner cleverly noted that Twitter and Facebook don’t do a local merchant much good “if people don’t know where you are located.” Read all of this week’s the wise words and wise-cracks around and about the hyperlocal industry.
Wise words from the outgoing editor of the Saddleworth News; a first-time Foursquarer questions what it’s all about; Yipit’s Vin raises the Google-Groupon question; and Ben Ilfeld comments on the new indie hyperlocal trade association formed last weekend in Chicago. More:
Susan Mernit chastises the ONA; a Groupon manager says businesses don’t understand their product; SimpleGeo’s Jeffrey Kalmikoff expresses doubts about Facebook’s new interface; and Hearsay Local’s Clara Shih talks about social networks in the organization. More:
All the tweets that fit… listening in on the hyperlocal Twitterverse.
This week, Erin Carlon, Andy Ellwood, and Clara Shih point their words at customer experience. Vin Vacanti has some grounding advice for startups. Paul Carr, who made waves this past week with the news of his TechCrunch resignation, makes some thinly veiled barbs. And more…
This week on Twitter, Rob Curley notes that “innovative” doesn’t always drive readership; Closely’s Perry Evans calls Zagat “an aggregation model and methodology,” and Grapphic’s Michael Fives rolls his eyes at TechCrunch, AOL and HuffPo: It’s “like watching a bunch of spoiled children misbehave.” Read more from the hyperlocal twitterverse.