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Street Fight Daily: 08.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Bloomspot has secured $40 million in new funding. The company focuses on offers from high-quality merchants looking to connect with their best customers and deepen loyalty. The offers they serve are highly tailored for specific interests and demographics. (TechCrunch)…
In its quarterly earnings report, AOL said that Patch has added 44 towns to end Q2 in 846 towns and is on track to have about a 1,000 coverage areas by year’s end. (PaidContent)…
Hyperlocals: ‘Use Facebook Like the Rest of the Planet’
Facebook, with its semi-walled set-up, is where it’s at for indie hyperlocal publishers like the Valley Independent Sentinel.
We’re in a market with two of the three largest newspapers in Connecticut. The two dailies are in no way ignoring the Web. It’s their top priority, from what they keep saying. Yet we have more followers on Facebook then one of the big fellas — and we’re not too far off from the other heavy hitter.
So here are a few Facebook tips that can help independent publishers rack up the “likes”:
LocalVox Launches White-Label Local Marketing Tool
LocalVox, the local marketing platform built by hyperlocal publisher Nearsay, has launched a white-label advertorial publishing tool. The widget will allow larger hyperlocals and vertical niche publishers with existing sales and marketing teams to host and syndicate advertorial content from their clients across the LocalVox publishing network — and will help them push that content to social media outlets…
Street Fight Daily: 08.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon’s subscribers have more than doubled to 115 million so far this year, according to a person familiar with the situation. Groupon had 50.58 million subscribers at the end of 2010. That jumped 64 percent to 83.1 million at the end of the first quarter. Since then, the number of subscribers has climbed to 115 million, the person said. (Reuters)…
While it may be curious that advertisers, investors, and Foursquare’s ever-growing horde of users continue to maintain faith in the company’s fortunes, this allegiance has almost entirely to do with the enchantments of a single person: founder Dennis Crowley. (Ad Age)…
Foursquare Dominates the Week
The best or biggest deal, assertion, investment or other strategy this week. Who: Foursquare What: A revenue plan, a growth strategy and a (small) design upgrade A slew of developments came out of location-based social network Foursquare this week, just days after the company announced it would partner with Groupon to share the daily deal […]
Street Fight Daily: 08.05.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Location is no longer a service like maps or navigation, but increasingly an enabler of new product experiences,” writes Forrester’s Thomas Husson. “In a nutshell, the very notion of location-based services doesn’t not mean much anymore.” (Moco News)…
Mayorships, stickers, badges — these are the rewards new mobile apps confer on us for supplying them with the data of our daily activities. But there’s one potential stumbling block which could stop this gamification going global: the rest of the world might not be as competition-crazy as Americans are. (PaidContent)…
Navigating the ‘New Ethics of Local Journalism’: Dangerous Curves Ahead
Journalistic ethics is ordinarily a head-nodding, Sunday-sermon kind of subject. Unless a community website names a teenager who died of a drug overdose in what was a string of Oxycontin fatalities among local youths…or publishes a “news” story about a business that’s a regular advertiser or is being avidly sought….or takes sides on a divisive […]
Case Study: Ads on Hyperlocal Blogs Reach Local Customers
As the owner of Urban Ashes, a home furnishings company in Michigan that uses salvaged wood from local yards, parks and urban areas, Paul Hickman believes strongly in supporting local businesses and causes. This carries over to the way he markets his business: Hickman regularly advertises on hyperlocal news sites like The Ann Arbor Chronicle to connect with residents who are well-educated and want to support local enterprises like his.
Street Fight Daily: 08.04.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Location-based media company JiWire reports seeing increases in the sharing of and the demand for local deals, like those offered by Groupon, LivingSocial and others, since last quarter. According to data from a recent survey, sharing of deals has increased by 21% and demand is up 20% from Q1 2011. (ReadWriteWeb)…
LivingSocial’s Groupon Now-killer, LivingSocial Instant, appears to now have an ad unit that promotes specific deals. This adds a new layer to how daily deals can be promoted or sold. (Business Insider)…
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