Street Fight Daily: 08.08.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon’s subscribers have more than doubled to 115 million so far this year, according to a person familiar with the situation. Groupon had 50.58 million subscribers at the end of 2010. That jumped 64 percent to 83.1 million at the end of the first quarter. Since then, the number of subscribers has climbed to 115 million, the person said. (Reuters)

While it may be curious that advertisers, investors, and Foursquare’s ever-growing horde of users continue to maintain faith in the company’s fortunes, this allegiance has almost entirely to do with the enchantments of a single person: founder Dennis Crowley. (Ad Age)

Yipit now makes consumers aware of the trending daily deals in their city and the hot nationwide daily deals. “You will no longer miss that 50% off Amazon deal or that deal for the popular restaurant in your neighborhood.” (Yipit Blog)

The road to Groupon is paved with dead companies, and in the future, assuming that Groupon doesn’t implode, the company will walk over the bodies of firms that wanted to be just like it. Here are a few companies from the group buying graveyard that tried to make a go of the idea in the nineties. (The Next Web)

According to numerous sources close to the situation and after regulatory pressure, Groupon will amend its S-1 public offering filing to remove references to an unusual accounting treatment that has attracted controversy. (AllThingsD)

One of the all-time most popular restaurant apps on mobile is Urbanspoon. The app’s signature gesture is a shake to find nearby restaurants, and it has just passed one billion shakes. But the real play here is restaurant reservations  Urbanspoon is going after OpenTable. (TechCrunch)

There is an outcropping of investor interest in “OpenTable for X” services lately, writes Alexia Tsotsis, who looks at a service called StyleSeat which allows hairstylists and salon representatives to set up simple online profiles to showcase their wares. (TechCrunch)

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