News and Analysis
5 Ways Brick-and-Mortar Merchants Can Utilize On-Demand Services
Businesses that sell physical goods are discovering that they can cut costs and increase services for their customers by forming partnerships with on-demand apps rather than competing on their own. Here are five examples of ways that brick-and-mortar businesses can start utilizing on-demand services.
Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer
Two very smart thinkers about the future of American journalism have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy these arguments.
Latest Posts
Brownstoner: The End of the Open Thread
One of the biggest challenges facing any hyperlocal publisher is the development, maintenance, and growth of audience. If you are starting from scratch, one of your first challenges is to find that core audience — the rabid readers that will check back 10 or more times a day to see what you’ve got for them next. But as a site develops, and its audience becomes more established, the questions change.
Neighborland Helps Citizens Share Ideas and Shape Their Community
What if people could easily share ideas for improving their neighborhoods? That’s the simple, and in some cases disruptive, question posed by the team behind Neighborland, a beautifully designed hyperlocal tool that launched earlier this year. The site makes you feel good about where you live (if you live in New Orleans that is — the only city the site covers currently) and want to get involved in making what’s around you even better.
Street Fight Daily: 08.03.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare has launched an update that allows anyone to sign up for a brand page that can push tips and check-ins to followers on Foursquare, as well as to Facebook and Twitter. Users had already been able to add new locations to the service, but, until yesterday, there was no good way for most places to actively reach out to users. (ReadWriteWeb)…
Despite the regular carping from pundits on the sidelines, LivingSocial believes it can show that daily deals are a good deal for businesses, and thus a sustainable long term industry. The company has released the results of a recent survey to bolster its argument. (Business Insider)…
LocalUp: Building Online Ordering Hubs for Restaurateurs
LocalUp Solutions, a platform provider for online restaurant advertising and food ordering, has licensees and company-supported account managers in 30 markets around the country. The company provides groups of restaurants in small cities with an aggregated online presence and ordering capability that expands their marketing footprint.. .
Street Fight Daily: 08.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google has snapped up The Dealmap, an aggregator of nearby shopping deals, in an acquisition that furthers its Google Offers ambitions. The purchase, whose price was not disclosed, shows that Google is proceeding even without its unsuccessful $6 billion bid for Groupon last year. (GigaOm)…
The original Yankee Stadium was demolished in 2010, but some of the seats have survived and are now being used in a novel Facebook Places campaign for MasterCard that uses QR codes to establish location. (Mashable)…
Delivering Local Deals: It’s All About the Data
It’s become clear that the two hottest areas of digital media — deals and mobile — are colliding. Mobile payments (i.e. Google Wallet) are meanwhile closing the loop on decades-old deal redemption and tracking challenges. This has led to another important variable: Data. More specifically, mobile payment technologies open the door for more comprehensive consumer purchase data, which can fold back into the equation for more targeted deal delivery…
Using LBS to Help Merchants Manage Inventory
As mobile becomes a more and more important element in the daily deals equation, it’s becoming clear that there are more potential elements to a location-based deal than your classic Groupon — and more ways for merchants to optimize those deals. Location-based deals platform ThinkNear is one such response to the challenge and opportunity presented by mobile…
Street Fight Daily: 08.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare is looking to cash in on all those check-ins. The company is nearing a decision to start charging the 500,000 registered merchants which access a suite of Foursquare services that are now free, but won’t be forever, the company said. (New York Post)…
More than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, and research shows that the increase in on-the-go web usage goes hand in hand with more search activity for local content. (eMarketer)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why TV Remains the Heartbeat of Local Connection