News and Analysis
Empyr Takes the Wraps Off New Cost-Per-Revenue, Performance Marketing Platform
Empyr has revealed a new performance marketing platform that can verify when campaigns send customers to brick-and-mortar locations to make purchases. The promise is that it would let marketers better focus their spending on ads that deliver verified foot traffic.
Street Fight Daily: As Echo Upgrades, Microsoft Releases Rival, Deliveroo Eats Up Competitor Maple
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Unveil New Echo… Food Delivery Startup Maple Shuts Down and Sells to Deliveroo After Raising $29 Million… Now Profitable, Patch Wants to Be a Platform for Other Local News Outlets…
SMB Index: Local Stocks Climbed in April, Closing With a Strong Rally
This new monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. In April 2017 the SCP SMB Index climbed 4.9% after a strong rally to close off the month.
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Pending IP Laws Could Squeeze Hyperlocal News Sites
Two new bills in Congress designed to combat rogue sites selling counterfeit goods or distributing copyright-infringing content (like movies) may put a squeeze on hyperlocal news sites, strangle innovation, and impede free speech and investment in start-ups, according to experts at Stanford University and the Electronic Frontier Foundation.
IAC’s Crowded Room: From ‘Check-in’ to ‘Might Go’
The new app aims to connect like-minded users based on the places they frequent, as well as the places and events that they “might go” to in the near future. As users check in to places and indicate where they’re thinking of going, the app matches them up with others nearby who could be compatible based on their own location habits and the information on their Facebook profiles.
Street Fight Daily: 11.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
25% of American Adults Use Location-Based Services (ReadWriteWeb)… Journal Register’s John Paton: Newspapers’ Digital Apostle (New York Times)…
Oink: A Help to Yelp?
With Oink (“Rate the Adventure”), Digg founder Kevin Rose has chosen to address a glaring problem in the existing world of online (and offline ratings). Namely, what do I buy when I’m there? Or what do I do? Or what should I try? The idea is, with this nifty mobile app, Oink users can give a thumbs up or a thumbs down to anything at all.
Local Quotables: Erik Martin, Benjamin Berkowitz, Naveen Selvadurai and more…
The best words about and around the hyperlocal industry. This week in the hyperlocal industry, Trada’s Niel Robertson says that location is “only a technical constraint,” Goshi’s Jack Eisenberg talks about the potential of targeting specific tastes, SeeClickFix’s Ben Berkowitz notes, with tongue firmly in cheek, that toilet-paper ads are “good location based advertising!” Lance […]
Street Fight Daily: 11.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Forget Check-In, New App Lets You Arrive (Mashable)
Arrived, which launched on Thursday, automatically checks you into locations based on your phone’s GPS data and tells friends that you’re there. The idea is to automatically notify friends when you’re in a place where it might make sense to connect in person…
Groupon’s Getting Personal … Announcing Deal Types and Places (Groupon Blog)
“With Deal Types and Places, we personalize the Groupon experience by making it easier than ever to discover the best deals (Types) in the spots you want them (Places), every day of the week. And for businesses, we’re helping you reach shoppers who are most likely to become lifelong customers.”
Datasphere’s Cowan on How TV Stations Are Going Hyperlocal Online
Local TV stations are going hyperlocal in a big way. While some of their initial efforts were heavy on car crashes and pet stories, the accelerating trend is toward higher-quality, more comprehensive community coverage. Datasphere’s Gary Cowan talks about the trend and its significance…
Case Study: DFW Airport Uses LBS Offers to Spur Traveler Spending
Dallas/Fort Worth International Airport is a massive, luxurious airport that in some areas resembles an upscale mall. Many of the travelers who passed through, the airport found, were tech-savvy. 84% owned smartphones and 36% were checking in on location-based services while waiting to board their flights. So to connect these travelers to the stores near their […]
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