Street Fight Daily: 11.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
BIA/Kelsey: Local Digital Ad Revenue to Hit $37.9 Billion by 2015 (Mashable)
Spending on local digital ads will grow from $23.3 billion in 2011 to $37.9 billion in 2015, according to BIA/Kelsey. However, the local media research firm lowered its expectations for combined digital and traditional local advertising revenues in 2011 from $136.2 billion to $135.9 billion.
Borrell: Online Poised For Dominance in Local Ads (NetNewsCheck)
A new report from Borrell Associates predicts that online could become the primary destination for local advertising dollars by 2013, while mobile advertising will steadily increase its share of local ad dollars, reaching 88% by 2016.
LivingSocial Launches Food Delivery Called Room Service (AllThingsD)
LivingSocial is announcing Room Service, which delivers high-end meals to your door —- complete with real dishes, candles and cloth napkins. The Washington, D.C.-based company will also be trialing a poorer man’s option called Instant Ordering that offers take-out and delivery from a wider selection of restaurants.
Automate Your Foursquare Check-ins With Auto4Sq (The Next Web)
If there are places that you visit daily or even routinely and check-in using foursquare, you might want to automate the process. Auto4Sq uses the foursquare API to let you schedule check-ins, much the same way that services let you schedule tweets or Facebook posts.
Angie’s List Expected to Go Public as Soon as Thursday (AllThingsD)
Angie’s List is similar to Yelp in that consumers use it to review services, ranging from home improvement to physicians. However, you must be a paying member to read the reviews. The Indianapolis-based firm is anticipating going public this week.
HopStop CEO: Apple Is Probably Building A Competitor To Google Maps (Business Insider)
“It wouldn’t surprise me if Apple, in the not-too-distant future, gets into the mapping space,” he told us. “I don’t think they’re big fans of having Google Maps as the default mapping tool on all iPhones,” says Joe Meyer, CEO of HopStop.