Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Twitter Created an Ad Format to Help Brands Directly Message Users (VentureBeat)
Today Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message Cards allow brands to reach users and start an experience with a bot in their Twitter feed.

Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants (Street Fight)
David Card: As local merchants increasingly shift their marketing spending to digital tactics, they’re becoming more sophisticated in how they manage those programs. Street Fight’s latest analysis of its local small business survey shows a much higher adoption rate of digital dashboards and the like compared with previous research.

New Facebook Tool Handles Media Companies’ Video Ad Sales (WSJ)
Facebook is testing a new tool designed to help media companies sell video advertising on their own websites, apps and other digital properties in a more automated fashion, the company said Tuesday. AdWeek: 3 Facebook Advertising Mistakes to Avoid

Case Study: Auto Shop Outsources Social Ad Campaigns (Street Fight)
As social media advertising becomes more pervasive, businesses have to do more to get noticed. At Reliable Auto Repair in San Jose, California, Operations Manager Michael Jidkov says the hardest part about reaching customers on Facebook, Google, and Yelp is standing apart from the competition.

Uber to Repay Millions to Drivers, Who Could Be Owed More (NYT)
Uber said Tuesday that it had made a mistake in the way it calculated its commissions, at a cost of tens of millions of dollars to its New York drivers, and the company vowed to correct the practice and make the drivers whole for the lost earnings.

Executives Are Stepping Up on Personalized Marketing (eMarketer)
65% of executives worldwide polled by Forbes Insights and Gap International in October 2016 said they are implementing personalized marketing strategies as part of technology-driven actions to meet customers’ needs.

Brands Are Using Influencers Like Ad Agencies (Digiday)
An increasing number of brands are going straight to Instagram stars and social stars on other platforms to make creative, cutting their agencies out of the process.

Millenials Are Most Likely Generation to Engage with Email Marketing (MediaPost)
Millennials are the most likely generation to engage with marketing emails, according to a study released Tuesday by Campaigner. The email marketing company surveyed 761 consumers who made a purchase online between April 20 and 26 to investigate generational differences in marketing preferences.

Google Brings Expanded AMP Support to Search and Display Ads (TechCrunch)
Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages has increased. Now, the company is taking the next step by using the technologies it developed for AMP to also speed up some of its core money-making services.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]