Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle (The Verge)
Amazon has opened two drive-up grocery stores to the public after testing the locations first with its own employees. Both are in the Seattle area, and allow Amazon Prime subscribers to place an online order and choose a two-hour pickup window for when they’d like to drive over and retrieve it. AdWeek: Amazon’s physical stores may be causing hype, but the digital payoff may be the real story.

‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture (Street Fight)
Jon Friedman: TV and other legacy platforms are evolving to become more precise. These forces reflect brands’ desire to reach the people they’ve identified as most amenable to their products, and they reflect the desire to do so with messaging that is deeply relevant to consumers’ lifestyles and interests.

Lyft Launches Luxury Service in NY, SF, and LA (Recode)
Lyft, which once pitched itself as “your friend with a car,” has rolled out a luxury ride-hail service in San Francisco, Los Angeles, New York, San Jose and Chicago. Think UberBlack, but with fist bumps and a pink app.

Openings and New Hires at Facebook, Alphabet, and RingPartner (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry.  This week’s edition includes moves and new openings at Womply, Airbnb, and AdRoll.

Facebook Recruits Its Top Publishers for Exclusive Shows (Digiday)
The social media giant has signed deals with Condé Nast, Mashable and Refinery29 to produce original and exclusive video shows, according to sources. These companies join a list that includes BuzzFeed, Vox Media, Attn, and Group Nine Media.

A U.S. Senator Has Introduced the First Bill to Give Gig Workers Benefits (TechCrunch)
While some in Silicon Valley indulge in free meals, laundry service and egg freezing, an estimated 50 percent of the workforce won’t even have basic benefits by 2020 — and Virginia Senator Mark Warner wants to do something about that.

AppsFlyer Helps Mobile Advertisers Beat Ad Fraud Via Machine Learning (VentureBeat)
AppsFlyer is helping mobile game and app developers deal with the severe problem of fraudulent advertising responses via third-party ad networks. In doing so, the company said it has already saved brands tens of millions of dollars since 2016.

Best Buy Defies Retail Doldrums, Posting Higher Sales (WSJ)
Best Buy Co., the electronics giant left for dead a few years ago, is bucking America’s retail slump by turning its cavernous stores from a potential drag on its business into a way to fend off Inc.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]