News and Analysis
GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace
“The way that you cut through the noise is to build products and services that are loved by the people who use them so much that they proactively tell their neighbor next to them, or proactively tell the business group they are a part of,” says the company’s product chief, Steven Aldrich.
Report: Beacons Making Sizable Impact on Retail
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
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Street Fight Daily: 12.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
DealFind Launches Its Version Of Groupon Now: ‘Everyday Deals’ (TechCrunch)…
AOL Shareholder: Patch Will Lose ‘As Much As $150M in 2011’ (Business Insider)…
The Power of Foursquare (TechCrunch)…
AT&T Interactive VP: The Future of the Local Ad Stack
With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…
Street Fight Daily: 12.21.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal Industry Set for Hyper-speed Changes, More Experiments (UNY Startups)…
2012 Will See Local TV Stations Expand Digital Footprint (Nieman Lab)…
9 Daily Deal Acquisitions in 2011 — Good for Some Not for Others (Daily Deal Media)…
Street Fight Daily: 12.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How Siri Could Help Boost Location-Based Services (GigaOm)…
Eeve Creates Location-Based Photo Groups (TechCrunch)…
Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…
Case Study: Deals Earns Restaurant 30% Repeat Business and $120,000
In Winnetka, Illinois, chef Michael Lachowicz has strong opinions on what it takes to run successful daily deal promotions. Lachowicz has run six Groupon deals at his establishment, Restaurant Michael, resulting in more than 5,000 coupons sold and $120,000 in revenue generated in the last two years. He estimates that 30% of coupon buyers have returned after their vouchers were redeemed, and says he’s negotiated a deal with Groupon to get 90% of his payouts just two days after his deals end.
Street Fight Daily: 12.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Groupon, LivingSocial, and the Holy Grail of Commerce (E-Commerce Times) … Barclay’s: Lower Ad Growth for ’12 (MediaPost) … Merchants Get Savvy About Daily Deals, to the Detriment of Consumers, Groupon and LivingSocial (VentureBeat)
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