News and Analysis
Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space
One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.
Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…
5 Platforms Brands Can Use for Smarter Customer Communications
By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.
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Street Fight Daily: 12.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How Siri Could Help Boost Location-Based Services (GigaOm)…
Eeve Creates Location-Based Photo Groups (TechCrunch)…
Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…
Case Study: Deals Earns Restaurant 30% Repeat Business and $120,000
In Winnetka, Illinois, chef Michael Lachowicz has strong opinions on what it takes to run successful daily deal promotions. Lachowicz has run six Groupon deals at his establishment, Restaurant Michael, resulting in more than 5,000 coupons sold and $120,000 in revenue generated in the last two years. He estimates that 30% of coupon buyers have returned after their vouchers were redeemed, and says he’s negotiated a deal with Groupon to get 90% of his payouts just two days after his deals end.
Street Fight Daily: 12.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Groupon, LivingSocial, and the Holy Grail of Commerce (E-Commerce Times) … Barclay’s: Lower Ad Growth for ’12 (MediaPost) … Merchants Get Savvy About Daily Deals, to the Detriment of Consumers, Groupon and LivingSocial (VentureBeat)
Local Quotables: Mutter, Orrick, Rainert, Grubisich, Cocotas and more…
This week in hyperlocal: Positive predictions for Groupon from Barclays Capital; thumbs-down on Yelp from BI Research. Foursquare’s Alex Rainert thinks we should teach code to kids; Alan Mutter foresees a tech buying spree on local in 2012; Street Fight’s Grubisich eyes the Westchester shoot-out; and more:
Street Fight Daily: 12.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Consumers Not Turning to Social Media Sites for Local Business Info (Mashable)…
With Factual, 1 API Now Unlocks Data for 55 Million Places (GigaOm)…
Patch Salesperson Says Company Is Quietly Letting People Go (Business Insider)…
LocalResponse Doubles Staff, Opens Midwest Office
The advertising platform, which enables brands to engage with users around check-ins, is bulking up on personnel and expanding to Chicago in order to focus on Midwest sales.The company also announced that it will be expanding its platform reach in Q1 of 2012 by adding a display ad product as well as by offering larger brands and agencies a self-serve version of its service as a SaaS tool…
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