News and Analysis

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

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The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz CEO Sarah Bird says that Jeff Bezos’ well-known assertion that it will always be “day one” at Amazon resonates with her, but that financials can cloud the view of that goal.

Location Data Shows Which Brands Coachella Attendees Favor

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Attendees at the annual music festival may seem somewhat heterogeneous from the outside, but a new study of InMarket’s anonymized location data gives a sense of the concertgoers’ brand preferences, and insight into the effectiveness of sponsors’ campaigns.

Street Fight Daily: Instagram Growing Rapidly, Gannett Earnings Suggest Bleak Outlook for Newspapers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Earnings Forecast a Bleak 2017 for Newspaper Companies… Instagram is Growing Faster Than Ever and Now Has 700 Million Users… Waymo Is Hitting Uber Where It Hurts…

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Local Quotables: Crowley, Owens, Gallo, Cheong and more…

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The quote of the week goes to the folks at Starboard Value LP, which owns a 4.5% stake in AOL and holds a seat on the board. In a letter to the company, Starboard went on the attack against AOL’s media business… with a pointed mention of Patch. The Batavian’s Howard Owens predicts Patch won’t survive 2012; journo Jane Stevens gets revolutionary; and Foursquare’s Dennis Crowley weighs in on Siri…

PODCAST: This Week in Location-Based Marketing — LocalMind CEO, PayPal & More

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In this episode, hosts Rob Woodbridge and Asif Khan discuss PayPal getting into the mobile coupon market, TelNav diving into mobile-browser-based GPS, KLM’s social seating experiment and Lenny Rachitsky of LocalMind…

Street Fight Daily: 12.23.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Vicks Uses Location Data to Micro-target Ads in Regions With High Incidence of Flu (New York Times)…

Daily Deals 2.0: Why Media Companies Will Win (Forbes)…

Facebook Launches Suggested Events Feature Based On Checkins (TechCrunch)…

Doubling Down on SinglePlatform

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Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…

Jane Stevens: The ‘Revolution’ of Social Media and Local News

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We know that news is being transformed by social media — the Facebook or Twitter effect, for short — but do we really understand that what’s happening, especially at the local level, can be, and maybe should be, a revolution? I borrow that potent description from journalist Jane Stevens, whom I recently caught up with to talk about how social media is transforming local…

Street Fight Daily: 12.22.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

DealFind Launches Its Version Of Groupon Now: ‘Everyday Deals’ (TechCrunch)…
AOL Shareholder: Patch Will Lose ‘As Much As $150M in 2011’ (Business Insider)…
The Power of Foursquare (TechCrunch)…

AT&T Interactive VP: The Future of the Local Ad Stack

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With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…

U.K. Hyperlocal Ad Platform Rvolve Comes Out of Beta

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The new hyperlocal advertising service, based in Birmingham, U.K., hopes that its system can bridge the gap for hyperlocal publishers and local merchants, delivering micro-targeted ad placements through an easy-to-use self-serve platform…

Yellow Pages Tie-Ups Help UGC Reviews Site Tupalo Reach Merchants

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Street Fight caught up recently with Mike Borras, the company’s co-founder, who told us about what sets Tupalo’s model apart, and about some of the challenges that location-based startups face in establishing relationships with local merchants.

Street Fight Daily: 12.21.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hyperlocal Industry Set for Hyper-speed Changes, More Experiments (UNY Startups)…

2012 Will See Local TV Stations Expand Digital Footprint (Nieman Lab)…

9 Daily Deal Acquisitions in 2011 — Good for Some Not for Others (Daily Deal Media)…