News and Analysis
Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…
#SFSNYC: Taking Location ‘Beyond Pins on a Map’
As more ideas and information are loaded into maps, the context of the data used in the creation needs to be clear, said Mapbox SVP Marc Prioleau. “Location is data,” Prioleau said.” Don’t just put your data on the map. Your data is the map.”
#SFSNYC: The Restaurants of Tomorrow
Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.
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Get Place-based Reminders Where and When They Matter
Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…
PODCAST: This Week in Location-Based Marketing — Groupon, Banjo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…
Media Surveys Give Hyperlocals Short Shrift
What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…
Street Fight Daily: 03.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LevelUp Now Seeing $1M Per Month In Transactions; Launches API (TechCrunch)…
Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…
Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…
Local Marketing Shifts From Ads to Interactions to Requests
There’s a huge opportunity to aggregate potential leads across these siloed services in real time, and notify or proxy respond on behalf of local businesses so they can service leads immediately. In this online new paradigm, small business no longer needs to wait for their customers, they cherry-pick on demand…
Digital First Taps Nimble Commerce to Power National eCommerce
Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company’s 150 plus local sites. The deal will replace the media group’s largely fragmented ecommerce efforts with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties…
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