News and Analysis
#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally
Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.
#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry
At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.
Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…
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UK Location-Based App Uberlife Comes Stateside for SXSW
Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…
Using LevelUp To Build Brand Loyalty
Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…
Street Fight Daily: 03.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp is worth $1.5 billion… Now what? (GigaOm)…
How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…
Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…
Get Place-based Reminders Where and When They Matter
Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…
PODCAST: This Week in Location-Based Marketing — Groupon, Banjo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…
Media Surveys Give Hyperlocals Short Shrift
What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem