News and Analysis

Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…

The Current State of Google Maps — Fake News, Fake Reviews

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“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”

Friends Don’t Let Friends Dial Drunk — There’s a ‘Mode’ for That

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Drunk Mode is an app that helps users navigate their inebriation — and avoid making embarrassing calls at 2 am. (I’m looking at you every 22-year-old.) CEO Josh Anton, who will be speaking at Street Fight Summit, developed his suite of location-based apps after getting one of those late-night phone calls from a friend.

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Street Fight Daily: 01.24.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…

Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…

Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…

Lessons for Hyperlocal Publishers in Cheerleader’s Defamation Suit

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Immunity for defamatory claims are limited only to circumstances in which a user has uploaded content without the knowledge or encouragement of the publisher. Immunity likely is lost once publishers become involved in selecting or editing user content, or if the publishers add their own negative comments.

5 Tips for an Effective Hyperlocal Advertising Campaign

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As hyperlocal advertising continues to heat up, publishers and merchants are working together to figure out what makes online ads most effective. Here are tips from a few top hyperlocal publishers that can help merchants stay ahead of the curve…

Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011

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A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…

Street Fight Daily: 01.23.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…

CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…

Why 2012 Is the Year of Mobile Advertising (Mashable)…

Following Jerry Yang’s Exit, Where Is Yahoo’s Local Strategy Headed?

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Yahoo may be a lot closer to a viable mocal strategy than people are giving it credit for and the incoming CEO may actually have a great canvas to prove the naysayers wrong and recast the portal as a more nimble player that squarely straddles the old and the new Internet with equal facility…

PODCAST: This Week in Location-Based Marketing — Groupon, Roamler

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In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.

Local Quotables: Hallinan, Mason, Rainert, Bass and more

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This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…

Street Fight Daily: 01.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…

‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…

Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…

Will Microlocal Work for Community Bulletin Board Sites?

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Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…