News and Analysis
Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement… Snap Stock Falls Back to Its $17 IPO Price… Podcast: Can B2B Marketers Shift to a Mobile-First Mentality?…
xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.
#SFSNYC: Inside Amazon’s Voice-Search Strategy
Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.
Latest Posts
Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue
The founder and program director at the Digital News Test Kitchen at CU-Boulder studies the places where journalism and technology collide. Here he talks with Street Fight about where the concept of hyperlocal has been, where it’s going, and how technology is increasingly impacting how journalists do their job…
Street Fight Daily: 03.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Time Magazine, Foursquare Partner For Political Conventions (PaidContent)…
LBS App Highlight: The Startup Everyone Is Saying Will Win SXSW This Year (Business Insider)…
Newspapers: It’s Not a Revenue Problem, It’s a Culture Problem (GigaOm)…
Co-Founder Naveen Selvadurai Leaving Foursquare
Just ahead of the third anniversary of foursquare’s launch, co-founder Naveen Selvadurai has announced that he will be transitioning out of the company at the end of the month. Selvadurai will remain on the company’s board, but did not elaborate on his plans for the future…
New ‘Consumer Bill of Rights’ for Mobile Apps — What It Means for LBS
Following new regulatory pressure over consumer privacy in mobile apps, the Electronic Frontier Foundation and TRUSTe have unveiled ta new “consumer bill of rights” and other products to help mobile app developers provide more transparency to consumers using mobile devices…
UK Location-Based App Uberlife Comes Stateside for SXSW
Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…
Using LevelUp To Build Brand Loyalty
Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…
Street Fight Daily: 03.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp is worth $1.5 billion… Now what? (GigaOm)…
How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…
Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…
Get Place-based Reminders Where and When They Matter
Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature