News and Analysis

After Fits and Starts, Collaborative News Is Finally Making Headlines

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For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…

PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

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CEO Duncan McCall says that with LandMark his company can now tell clients where they are losing customers and who they are losing them to. The idea is to make sense of location and movement data in ways that advertisers can use.

Latest Posts

As Photography Evolves, Quality Imagery Remains Vital for Local

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The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…

Street Fight Daily: 01.30.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…

Twitter, Summify and the New Local Relevance Layer

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We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…

Local Quotables: Dorsey, Josic, Brody & More

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This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

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In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…

Street Fight Daily: 01.27.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Shoply Aims To Socialize Ecommerce (TechCrunch)…

Nielsen Adds Hyperlocal Metrics (Mediapost)…

Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…

Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times

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Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…

5 Network Models for Serving Up Hyperlocal Advertising

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Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…

Street Fight Daily: 01.26.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..

BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…

Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…

Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…

Lesson From Gilt: Consolidation Means Growing Up for Daily Deals

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Gilt City’s retreat points to a larger systemic issue for the deals space in 2012. With venture investment in the space waning, access to the type of funding necessary to scale the capital-intensive sales efforts is becoming much more difficult — and the potential for a relative newcomer to achieve Groupon or LivingSocial-like growth seems a lot less likely…