News and Analysis

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…

Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

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Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

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Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.

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Tagwhat: Creating Location-Based Stories

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Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users’ location experience with what they call a “mobile encyclopedia of where you are.”

Foursquare Brings Explore Update to Mobile

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The once geo-social-pioneer-turned-local-juggernaut, has updated its Android and iPhone applications with many of the local search features launched a few weeks ago on Explore for the Web — namely, better filters and in-search photos, as well as improved recommendations through wider access to Foursquare’s dynamic dataset…

Street Fight Daily: 02.09.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)

AOL Hires Chief Content Officer for Patch (Reuters)

‘There Are No Layoffs Planned,’ Says Patch (Romenesko)

Street Fight Publishes First Research Report, ‘The Local Merchant’

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More and more hyperlocal businesses are trying to perfect a pitch that will convince local merchants that their product is the best vehicle for getting a targeted message out to potential customers. But what are local merchants really looking for in a digital advertising platform?

Group Commerce CEO: Monetization of Local Content Is Still Evolving

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Strategy around local appears to be increasingly moving away from the novelty of daily deals, and toward a broader conversation about local commerce. And while there seems to be a notable decrease in the number entrepreneurs pitching pureplay deal startups, existing media brands continue to be interested in creating deals products…

J-Students Go Local: Inside NYU’s East Village Hyperlocal Site

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As editor of The Local’s East Village blog, Daniel Maurer teaches his students about community reporting in the streets around their campus — letting them wet their feet online, and sometimes get picked up by the Times. The site is fully funded, but part of Maurer’s mission is also to remake the site into a viable business by bulking up restaurant coverage and other service features, setting the groundwork for ad sales, and potentially planning a neighborhood events series…

Street Fight Daily: 02.08.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial CEO Says 80% Of Businesses Are Willing To Do More Than One Deal (If Asked) (Business Insider)…

Klout Makes Its First Acquisition: Local-Mobile App Blockboard (GigaOm)…

So, Is Advertising on Yelp a Ripoff or Not? (ScreenWerk)…

Scoutmob Adds Local Content Layer, Expands Into Local Discovery

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The addition of a content layer marks a big step for the Atlanta-based company as it transitions beyond the deals business into the broader local guide/discovery market currently dominated by a handful of location-based applications like Foursquare and Yelp…

7 Hyperlocal Tools to Increase Business During Off-Peak Times

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A number of hyperlocal platforms aim to help companies keep the business moving with real-time deals and offers targeted to potential customers in the immediate vicinity. By offering limited-time promotions during off-peak periods, small businesses get new customers through the door without displacing faithful regulars. Here are seven platforms that can help drive business during off-peak times…

Location-Based Gaming for Fun — And Profit

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With the rise of mobile, place-based games are being created to encourage people to engage in real world interaction — bringing real opportunity for local businesses and, more specifically, marketing.