News and Analysis

Raise Report: Sense360, Yieldify, Heap Secure New Funding

Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for LoveCrafts, Orbital Insight, Bonsai, and Farmdrop.

Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…

GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace

Share this:

“The way that you cut through the noise is to build products and services that are loved by the people who use them so much that they proactively tell their neighbor next to them, or proactively tell the business group they are a part of,” says the company’s product chief, Steven Aldrich.

Latest Posts

Street Fight Daily: 01.23.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…

CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…

Why 2012 Is the Year of Mobile Advertising (Mashable)…

Following Jerry Yang’s Exit, Where Is Yahoo’s Local Strategy Headed?

Share this:

Yahoo may be a lot closer to a viable mocal strategy than people are giving it credit for and the incoming CEO may actually have a great canvas to prove the naysayers wrong and recast the portal as a more nimble player that squarely straddles the old and the new Internet with equal facility…

PODCAST: This Week in Location-Based Marketing — Groupon, Roamler

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.

Local Quotables: Hallinan, Mason, Rainert, Bass and more

Share this:

This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…

Street Fight Daily: 01.20.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…

‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…

Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…

Will Microlocal Work for Community Bulletin Board Sites?

Share this:

Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…

Sounds and Places: Experiencing Bluebrain’s ‘Central Park’

Share this:

Washington DC-based band Bluebrain has created a location-based album called Central Park (Listen to the Light) which accomplishes what very few others have to date been able to: namely, to build an app that actually augments reality vis a vis location…

Case Study: Boutique Uses Foursquare for Broader Customer Demos

Share this:

At Dragonfly Shops & Gardens in Orange, California, owner Beth Davidson is always on the lookout for low-cost ways to get the word out about her boutique. In the last few years, she’s found that hyperlocal platforms offer a much better ROI than print advertising…

Street Fight Daily: 01.19.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)…

GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)…

Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)…

Hyperlocal Publishers Join SOPA Protest

Share this:

Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”