News and Analysis

Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.

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Bethesda Beat founder Steve Hull talks with Street Fight about why he wasn’t content to coast after the early success of his Bethesda Magazine and decided to see if he could make it in the faster-paced – and riskier – space of digital community news.

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…

Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Netsertive, and Instacart.

Latest Posts

Lesson From Gilt: Consolidation Means Growing Up for Daily Deals

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Gilt City’s retreat points to a larger systemic issue for the deals space in 2012. With venture investment in the space waning, access to the type of funding necessary to scale the capital-intensive sales efforts is becoming much more difficult — and the potential for a relative newcomer to achieve Groupon or LivingSocial-like growth seems a lot less likely…

Paulding.com’s Hughes: Patch’s Plan B Should Be Franchises

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The founder of the Knight News Challenge-winning indie hyperlocal talks with Street Fight about what it’s like to compete with the local Patch, the key mistake he made, and why the future of hyperlocal may include owner-operated franchises.

Street Fight Daily: 01.25.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…

Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…

GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…

8 Scheduling Tools For Managing Deal Customers

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When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.

Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers

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In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…

Location-Based Marketing Hits the Food Truck Circuit

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When it comes to food trucks, location is critical; making sure that nearby consumers know where a truck is parked can make or break a day’s sales. As a result, location based services have become an excellent marketing tool for these meals on wheels…

Street Fight Daily: 01.24.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…

Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…

Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…

Lessons for Hyperlocal Publishers in Cheerleader’s Defamation Suit

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Immunity for defamatory claims are limited only to circumstances in which a user has uploaded content without the knowledge or encouragement of the publisher. Immunity likely is lost once publishers become involved in selecting or editing user content, or if the publishers add their own negative comments.

5 Tips for an Effective Hyperlocal Advertising Campaign

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As hyperlocal advertising continues to heat up, publishers and merchants are working together to figure out what makes online ads most effective. Here are tips from a few top hyperlocal publishers that can help merchants stay ahead of the curve…

Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011

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A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…