News and Analysis

Empyr Takes the Wraps Off New Cost-Per-Revenue, Performance Marketing Platform

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Empyr has revealed a new performance marketing platform that can verify when campaigns send customers to brick-and-mortar locations to make purchases. The promise is that it would let marketers better focus their spending on ads that deliver verified foot traffic.

Street Fight Daily: As Echo Upgrades, Microsoft Releases Rival, Deliveroo Eats Up Competitor Maple

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Unveil New Echo… Food Delivery Startup Maple Shuts Down and Sells to Deliveroo After Raising $29 Million… Now Profitable, Patch Wants to Be a Platform for Other Local News Outlets…

SMB Index: Local Stocks Climbed in April, Closing With a Strong Rally

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This new monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. In April 2017 the SCP SMB Index climbed 4.9% after a strong rally to close off the month.

Latest Posts

How Should Hyperlocal Sites Handle User Information?

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Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…

As Photography Evolves, Quality Imagery Remains Vital for Local

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The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…

Street Fight Daily: 01.30.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…

Twitter, Summify and the New Local Relevance Layer

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We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…

Local Quotables: Dorsey, Josic, Brody & More

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This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

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In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…

Street Fight Daily: 01.27.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Shoply Aims To Socialize Ecommerce (TechCrunch)…

Nielsen Adds Hyperlocal Metrics (Mediapost)…

Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…

Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times

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Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…

5 Network Models for Serving Up Hyperlocal Advertising

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Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…

Street Fight Daily: 01.26.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..

BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…

Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…

Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…