News and Analysis
Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…
Why Google Play Sees Complementary Roles for Travel and Local Apps
A few taps is all it takes with an app to book travel arrangements or order dinner — and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. James caught up with us recently to discuss how apps can be contextual on multiple levels.
Latest Posts
Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet
Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…
Street Fight Daily: 02.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…
LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…
Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation
Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…
Street Fight Daily: 02.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Set to IPO Today (New York Times)…
Shopkick Scored $110M for Partners in 2011 (GigaOm)…
Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…
As Facebook Readies IPO, Local Strategy Is in Focus
Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…
Street Fight Daily: 01.31.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…
Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…
Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing