A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
LivingSocial CEO Says 80% Of Businesses Are Willing To Do More Than One Deal (If Asked) (Business Insider)
Around 80 percent of all merchants that daily deals site LivingSocial asks to run another deal agree to do so, the company’s CEO Tim O’Shaughnessy said. He was responding to questions from Henry Blodget about “horror stories” from merchants that say they aren’t retaining customers or are having bad experiences.
Klout Makes Its First Acquisition: Local-Mobile App Blockboard (GigaOm)
Klout, the San Francisco-based startup that measures people’s “influence” across a variety of social networks, has made its first acquisition with the purchase of Blockboard, a Twitter-like mobile app that functions as a community bulletin board letting users post messages viewable to other people in their immediate area.
So, Is Advertising on Yelp a Ripoff or Not? (ScreenWerk)
Greg Sterling: Yelp claims a 67% advertiser renewal rate, which is much better than most SMB channels out there. Nonetheless, I’ve always struggled with the question of advertising on Yelp. My view has been that if the SMB service is genuinely good and reviews are positive (and there are enough reviews) that’s sufficient; advertising would be unnecessary.
Social Video Contests Score Big for SMBs (BIA/Kelsey)
As small to medium-sized businesses (SMBs) learn the power of online video to reach their customers, video can also be powerful upstream in their value chain. That’s the idea behind a few video contests sprouting up this month from big corporations to give SMBS an opportunity to earn cash and marketing assistance.
Urbanspoon: Traffic Up 80% In 2011, Mobile Growth Faster Than Web (TechCrunch)
Popular restaurant app Urbanspoon is releasing new data related to its growth over the course of 2011. The company says its traffic is up by 80%, with mobile growth outpacing the web. The site is now seeing 28 million visits per month, with traffic now split roughly half and half between mobile and web.