Street Fight Daily: 01.27.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Shoply Aims To Socialize Ecommerce (TechCrunch)
On a mission to democratize e-commerce and help take the concept of social shopping from fad to reality, Shoply is making its formal debut after a year of bootstrapping. In essence, Shoply is a marketplace where any small brand or local business can sell wares online. Since quietly launching last year, 10,000 sellers have already found their way to the platform, generating “thousands” of monthly transactions.

Nielsen Adds Hyperlocal Metrics (Mediapost)
NM Incite, a collaboration of Nielsen and McKinsey, this morning will unveil a new version of social media conversation tracker BuzzMetrics Exchange that will enable marketers, agencies and others to monitor “natural language” conversations and to listen to them globally, or at hyperlocal levels.

Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)
Data reported by eMarketer that 35.6 million mobile phone users will use mobile coupons by 2013. But not all people are comfortable with mobile coupons. Nearly 52% of consumers are “not likely to use” mobile coupons, a study from Opus Research points out. This is due to in part to security worries people have over handing a cashier their phone and in other part due to concerns over the validity of the offers.

MinnPost Ends 2011 in the Black (Nieman Lab)
MinnPost, the nonprofit regional news site in Minnesota, ended 2011 in the black for a second year in a row, according to its annual report published today. Its year-end surplus — a bit more than $21,000 — isn’t exactly retire-to-the-Caymans money. But in a sector where so many nonprofit news outlets are struggling to find sustainability, the four-year-old operation is demonstrating that it can support itself.

Media General Local Online Rev Up 15% (NetNewsCheck)
Despite an overall revenue decline for the fourth quarter, the company’s media websites were a bright spot, generating $8.3 million in revenue during the quarter, including more than $5 million in local online revenue. Media General also reported gains on the mobile side, with mobile page views rising 80%.

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