News and Analysis
Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Posts Now Live for All My Google Business Users… Marketers Plan to Spend More on Social Video… Some Uber Employees Balk at Travis Kalanick’s Exit…
Instagram Collaboration Is Making Social Media Work for Small Businesses
“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.
Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map… Walmart to Vendors: Get Off Amazon’s Cloud… Inside Travis Kalanick’s Resignation as Uber’s CEO…
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PODCAST: This Week in Location-Based Marketing — INTRO, Wallit, Momentfeed
In this week’s video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan look at location-based dating with Eskimi; INTRO’s bid to be a mobile business connector; Wallit’s virtual augmented walls and Instagram. Plus, special guest Rob Reed from Momentfeed.
Street Fight Daily: PayPal Here’s Squeeze on Square; Truth in Online Ad Numbers; Groupon Fines
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups: 
How PayPal Here Could Lay the Hurt on Square and Others (GigaOm)… What’s ‘Reality’ When Calculating Online Ad Numbers for Local TV & Radio? (BIA/Kelsey)… Groupon UK Told to Clean Up After Record Complaints (GigaOm)… AOL Snaps Up Hyperlocal Photosharing App Hipster (TechCrunch)… and more:
Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale?
What Datasphere excels at is scaling, with superb technology — and, of course, finding that sweet spot between the aggregators and high-cost editorial operations. Is this the future of hyperlocal? The 50 million unique visitors to their TV stations’ community sites have provided a kind of answer…
Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’
In a video interview with BIA/Kelsey, online pioneer, Groupon Vice Chair and ILM East Keynoter noted: “It is a much bigger idea than a simple directory or city guide or newspaper.” The next marketplaces are for “socially astute audiences,” he said…
Case Study: Rural Town’s First Taste of Deals
Ryan DeJong, founder of the gooroo group marketing agency, used Closely to create a series of daily deal offers for the Pineapple Day Spa in Pine Bush, N.Y., (pop. 1,780). DeJong has found that small town customers are just as eager to jump on the daily deal bandwagon as their big city counterparts, and that customers are more responsive to limited-time deals than the generic discount codes spas typically send out in email blasts…
Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Kevin Rose’s Oink Shuts Down (TechCrunch)…
Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…
SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…
New Mobile Privacy Requirements in Focus for App Summit
Operators of major mobile application stores may soon reveal the privacy requirements they will impose on developers. When and how this process will take effect and other privacy issues will be on the minds of app developers at an upcoming application developer privacy summit…
Pursuing the Influencers — Why Gilt Groupe Rewards High Klout Scores
The decision by Klout to team up with Gilt Groupe to award discounts to shoppers based on their Klout scores makes a lot of sense. Local merchants know that influential customers can drive a whole lot more sales than average customers…
When Credit Card Companies Can’t Process Hyperlocal Risk
If you are working with merchants in any capacity and processing payments for them, then you can probably expect credit card processors to give you a hard time. They might accept your account and then shut you down, or charge you prohibitive fees and cap the amount you can process, stifling growth…
Street Fight Daily: Village Soup Folds, Armstrong Defends Patch
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Village Soup’s Hot Pursuit of a Hyperlocal Model Goes Cold (Nieman Lab)…
The Geo-Social Revolution That Wasn’t (GigaOm)…
AOL’s Armstrong: Why Patch Is a Good Investment (Romenesko)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature