New Mobile Privacy Requirements in Focus for App Summit
Operators of major mobile application stores soon will require developers to provide privacy polices with their apps; when and how this process will take effect and other privacy issues will be on the minds of app developers at an upcoming application developer privacy summit scheduled for April 25, 2012 in San Francisco, sponsored by the Future of Privacy Forum and the Application Developers Alliance.
As regulatory scrutiny mounts over the use of data collected through mobile applications, the App Developer Privacy Summit is intended to help developers of applications, including location based apps, examine privacy challenges and review ways to ensure a trusted consumer environment for app markets. Location-based app builders certainly will be affected, but hyperlocal publishers, merchants and advertisers which distribute mobile applications may also have to comply with new privacy disclosures that major applications store will require from their developers.
The summit “will examine the important privacy challenges and opportunities facing the app ecosystem and will include app developers, platforms, advertisers and privacy experts who will discuss how to ensure a trusted consumer environment for continued growth in the dynamic app market,” according to a statement released by the Future of Privacy Forum. Jules Polonetsky, director and co-chair of the Future of Privacy Forum, said representatives from the FTC and the California Attorney General’s office are expected to speak and participated at the Summit.
Brian Dengler is an attorney with Vorys Legal Counsel and journalist who covers legal issues in eMedia. He is a former vice-president of AOL, Inc., a former newspaperman, and an EMMY-winning TV journalist. He teaches new media issues as an adjunct at Kent State University and formerly at Otterbein University.