News and Analysis
How Amazon’s Whole Foods Buy Could Transform the Retail Ecosystem
Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice.
Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…
Openings and New Hires at Placed, Main Street Hub and Apptus
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Search Influence, SalesFuel and Buzzboard.
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PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…
Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder
How much is a new customer worth? At Rok Bistro in Sunnyvale, Calif., owner Steve Wright decided the customers he was getting with Groupon offers and old media advertisements weren’t worth the amount he was spending. Instead, he’s decided to re-targeting existing customers using a self-service platform called Fanminder…
Street Fight Daily: Groupon Reserve, Yellow Pages, New CityGrid CEO
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Expansion of Groupon Reserve Continues (Time)…
The Golden Allure of the Yellow Pages (BusinessWeek)…
CityGrid Media Announces Jason Finger as New CEO (Local Onliner)…
Unpacking the Twisted Thinking of Small Business Self-Service Online
Feeling “in control” is the most central need with merchant behavior. How can they feel in control of how they drive results with technology; how do they know if they are out-performing competition; and how do they know if customers are satisfied?
Geo-Location Across Cultures: How Language Defines Place
At Where 2012, Ibidon chief executive Robert Munro will examine differences in how people express place, distance, and space among the world’s 5,000-plus languages. These are differences that location-aware app designers will have to pay attention to as the world’s data becomes less and less predominantly English…
Conference Notebook: Online Local Market Share to Hit 22% in 2013
After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.
After Shuttering, Village Soup Serves Up a Living Digital Legacy
Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.
Street Fight Daily: Yelp Integration With Siri, Groupon Now Lags
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Deeper Yelp Integration with Siri Gives Site More Visibility (ScreenWerk)…
GrouponNow Lags, But Other Products Gain Speed (Crain’s Chicago Business)…
Online, Offline Data Ad Platforms Emerge (Mediapost)…
Can Twitter Make Local Pay?
In the next few months, Twitter plans on rolling out tools to help local merchants buy tweets. Many local merchants that are already Twitter savvy are already tweeting deals and messages to their followers and responding to comments — so the obvious question is, will they pay for what they are getting for free? And how can Twitter add additional value for local merchants bombarded by marketing tools claiming to solve their problems.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem