PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx | Street Fight

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx.

Episode 69

Recorded: March 18, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Everplaces launches in Denmark (4:13)
2. PayPal to introduce Square competitor (8:40)
3. Twitter + AmexCoupons (13:50)
4. Pulse App to integrate local news and local deals (19:00)
5. Oink, Milk Inc. + Google: The Kevin Rose Experiment (24:20)

Product of the Week
WirelessWerx: With special guest Patrick Blattner, Chief Product Officer (30:56)

Funding / M&A News
1. 500Friends raises $5.9M (42:45)
2. AOL acquires Hipster (44:50)
3. Boku closes $35M from Telefonica (47:50)

Resource of the Week
What Siri means for the future of mobile shopping (53:22)

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